Nike TV Spot, 'That's Mamba: Four AM' Featuring Kobe BryantNike has always been a brand that has pushed boundaries when it comes to their advertisements. They have consistently come up with campaigns that are not just visually stunning, but also emotionally resonant. One of their latest commercials, 'That's Mamba: Four AM' featuring Kobe Bryant, is no different.The 15-second spot opens with a shot of a basketball court in the middle of the night. The camera then pans to Kobe Bryant, who is standing on the court, alone. He looks at the camera and says, "I'll do whatever it takes to win games, whether it's sitting on a bench waving a towel, handing a cup of water to a teammate, or hitting the game-winning shot."
As he speaks, the camera shows footage of him doing just that - waving a towel on the bench, handing a cup of water to a teammate, and hitting a game-winning shot. The voiceover then says, "Kobe Bryant, Mamba mentality. Do whatever it takes, no matter what time it is." The ad ends with the tagline, "Just do it."
The commercial is a tribute to Kobe Bryant, who tragically passed away earlier this year. But it's not just a tribute to him as a basketball player, it's also a tribute to his mentality. The Mamba mentality is all about pushing yourself to be the best, no matter what it takes. It's about doing the work when no one else is watching, putting in the extra hours, and never giving up.
The commercial is also a reminder that Kobe Bryant wasn't just a basketball player - he was a cultural icon. He inspired people all over the world, not just with his basketball skills, but with his work ethic and his determination. He was a role model for so many young athletes, showing them that anything is possible if you're willing to put in the work.
Nike has always been a brand that has celebrated athletes who push themselves to be the best, and this commercial is no different. It's a reminder that the Mamba mentality isn't just for basketball players - it's for anyone who wants to be the best at what they do. Whether you're an artist, a musician, a writer, or an athlete, the Mamba mentality is about pushing yourself to be better every single day.
Overall, Nike's 'That's Mamba: Four AM' commercial is a powerful tribute to Kobe Bryant and his legacy. It's a reminder of the impact that he had on the world, and the lessons that we can all learn from his life and his career. As the commercial says, "Do whatever it takes, no matter what time it is." If we all adopt the Mamba mentality, there's no telling what we can achieve. So let's all just do it.
AgencyWieden+Kennedy ... Agency, Wieden+Kennedy ... Creative Agency, R/GA ... Digital Agency, Wieden+Kennedy ... Media Agency- advertisement spot 2023
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