Nike Commercial 'That's Mamba: Let's Go' Featuring Kobe Bryant spot commercial 2024
Nike TV Spot, 'That's Mamba: Let's Go' Featuring Kobe BryantIf you're a fan of basketball, you're probably familiar with the late Kobe Bryant, one of the greatest players to ever grace the court. Known for his competitive spirit, skill, and dedication to the game, Kobe was an inspiration to many athletes and fans around the world. Nike's latest TV commercial, "That's Mamba: Let's Go", is a tribute to Kobe's legacy and the impact he had on the sport and the world.The ad opens with a shot of a basketball court, as the sound of sneakers squeaking on the hardwood fills the air. We see a group of young basketball players, all wearing Nike gear, as they warm up and get ready to play. The camera then cuts to a close-up of Kobe's face, with his trademark intensity and focus on full display.
As the music starts to build, we see Kobe's daughter Gianna, who tragically passed away alongside her father in a helicopter crash in January 2020. She's wearing a purple and gold jersey, which were the colors of Kobe's team, the Los Angeles Lakers.
The ad then cuts back to the basketball court, where the young players are getting ready to play. We see a shot of Kobe's sneakers, which were created by Nike, as they hit the court. The words "Mamba Forever" appear on the screen, a reference to Kobe's nickname, "The Black Mamba".
As the players start to play, we see shots of them making incredible moves and scoring points. The music continues to build, as we hear snippets of Kobe's voice, urging the players to give it their all and to keep pushing themselves.
The ad ends with a shot of a group of young girls, all wearing Kobe's sneakers and jerseys. They're standing in front of a mural of Kobe and Gianna, with the words "Mamba Forever" painted above them. The camera then cuts to a close-up of Kobe's sneakers, which are illuminated by a beam of light.
The commercial is a powerful tribute to Kobe's legacy and the impact he had on basketball and beyond. It's a reminder to all of us to never give up, to keep pushing ourselves, and to always strive for greatness. Whether you're a basketball player or not, the message is clear: we can all be like Kobe, if we're willing to put in the work and never give up on our dreams.
So if you're a fan of Kobe Bryant, or just a fan of inspiring stories, be sure to check out Nike's latest TV commercial, "That's Mamba: Let's Go". It's a tribute to a legend, and a reminder to us all to keep pushing ourselves to be the best we can be.
AgencyWieden+Kennedy ... Agency, Wieden+Kennedy ... Creative Agency, R/GA ... Digital Agency, Wieden+Kennedy ... Media Agency- advertisement spot 2023
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