Nike TV Spot, 'That's Mamba: Let's Go' Featuring Kobe BryantIf you're a fan of basketball, you're probably familiar with the late Kobe Bryant, one of the greatest players to ever grace the court. Known for his competitive spirit, skill, and dedication to the game, Kobe was an inspiration to many athletes and fans around the world. Nike's latest TV commercial, "That's Mamba: Let's Go", is a tribute to Kobe's legacy and the impact he had on the sport and the world.The ad opens with a shot of a basketball court, as the sound of sneakers squeaking on the hardwood fills the air. We see a group of young basketball players, all wearing Nike gear, as they warm up and get ready to play. The camera then cuts to a close-up of Kobe's face, with his trademark intensity and focus on full display.
As the music starts to build, we see Kobe's daughter Gianna, who tragically passed away alongside her father in a helicopter crash in January 2020. She's wearing a purple and gold jersey, which were the colors of Kobe's team, the Los Angeles Lakers.
The ad then cuts back to the basketball court, where the young players are getting ready to play. We see a shot of Kobe's sneakers, which were created by Nike, as they hit the court. The words "Mamba Forever" appear on the screen, a reference to Kobe's nickname, "The Black Mamba".
As the players start to play, we see shots of them making incredible moves and scoring points. The music continues to build, as we hear snippets of Kobe's voice, urging the players to give it their all and to keep pushing themselves.
The ad ends with a shot of a group of young girls, all wearing Kobe's sneakers and jerseys. They're standing in front of a mural of Kobe and Gianna, with the words "Mamba Forever" painted above them. The camera then cuts to a close-up of Kobe's sneakers, which are illuminated by a beam of light.
The commercial is a powerful tribute to Kobe's legacy and the impact he had on basketball and beyond. It's a reminder to all of us to never give up, to keep pushing ourselves, and to always strive for greatness. Whether you're a basketball player or not, the message is clear: we can all be like Kobe, if we're willing to put in the work and never give up on our dreams.
So if you're a fan of Kobe Bryant, or just a fan of inspiring stories, be sure to check out Nike's latest TV commercial, "That's Mamba: Let's Go". It's a tribute to a legend, and a reminder to us all to keep pushing ourselves to be the best we can be.
AgencyWieden+Kennedy ... Agency, Wieden+Kennedy ... Creative Agency, R/GA ... Digital Agency, Wieden+Kennedy ... Media Agency
Some articules for you 
Retro Automotive Ads: When Cars Sold "The American Dream"Explore the captivating world of retro automotive ads that defined "TheAmerican Dream." Discover how these iconic campaigns shaped car cultureand consumer desires.
The Most Memorable Pepsi vs. Coca-Cola Ads from the 80sDiscover the most iconic Pepsi vs. Coca-Cola ads from the 80s! Relivethe nostalgia and see how these brands shaped pop culture throughmemorable campaigns.
IKEA’s Latest Creative Spots: Inspiration for Small Space LivingDiscover innovative IKEA small space solutions for 2026. Exploreinterior design inspiration that maximizes style and functionality incompact living areas.
Pet Food Commercials: Why "Humanization" is the Biggest TrendDiscover how the "humanization" trend is transforming pet foodcommercials, making them more relatable and appealing to pet owners.Explore the impact now!
Toy Marketing Trends: How Hasbro is Reaching the Alpha GenerationDiscover Hasbro's innovative marketing strategies for 2026, focusing onengaging Generation Alpha with captivating content and interactiveexperiences.
Smart Home Revolution: The Best Ads for AI-Integrated AppliancesDiscover the best AI smart home appliances of 2026. Explore innovativetechnology that enhances convenience, efficiency, and security in yourhome.
Healthcare Commercials: How Pharma Brands Simplify the ComplexDiscover the latest Pharma Ad Trends for 2026 and learn how to simplifyhealthcare messages for better patient engagement and understanding.
The Art of the Fragrance Ad: Analyzing Dior’s Latest Cinema SpotExplore the artistry behind Dior's 2026 fragrance ads. Dive into adetailed analysis of cinematic techniques and storytelling thatcaptivate audiences.
Fitness Ads 2026: How Peloton and Nike are Motivating the WorldDiscover the best fitness ads of 2026 as we compare Nike and Peloton'sinnovative marketing strategies. Uncover what sets them apart in thefitness industry.
▶
