Lee Commercial The Rider Jean: The Dawn of Denim. For Her Spot

VIDEO lee jeans The Rider Jean: The Dawn of Denim. For Her TV commercial 2023 • All hail the Women’s Lee Rider Jean - the very first jean to be cut to fit the shape of a woman’s body. The Lady Lee Rider was born in 1947 - a cut specifically adapted from the iconic men’s cowboy jean, with no compromise in the pant’s utility, toughness, nor the freedom it bestowed to women to move through the world with purpose, confidence and effortless cool. Today, the Women’s Lee Rider Jean is reborn, with all the original swagger of that vintage Cowboy original, but now in two classic cuts: Classic and Slim Straight. Just don’t say ‘borrowed from the boys’. This is all about her story, her Lee Riders, her right to wear the pants that fit her body. A little respect for the glorious rebirth of the original women’s jean and of Lee defining the story of denim. We were the first, we’ll be your last. Ahead of the Curve Since 1947.

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Lee Commercial The Rider Jean: The Dawn of Denim. For Her Spot

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