The commercial has been highly successful, receiving acclaim for its creative humor and for its promotion of starbucks' new coffee
Starbucks promotes its products through a variety of media, including social media, television shows, and commercials. A combination of marketing media is what sets their brand apart, and a consistent message every time is what sets them apart. Customer loyalty is the most important success factor for Starbucks.
Starbucks has a brilliant way of rewarding customers who buy their products. Customers receive "stars" as part of the Starbucks rewards program. Customers who earn stars get free coffee and products. In addition to free birthday gifts, there are additional rewards such as Double Star Day, exclusive games and deals.
The commercial features seinfeld attempting to order coffee at various starbucks locations around new york city
The brand targets customers who want a relaxed environment to drink coffee and relax. They are mostly urban, health-conscious and class-conscious customers. People with fast-paced lives are often looking for good coffee and some space to relax after a busy day. Starbucks offers all of these benefits in one convenient location.
Because of its premium brand image, Starbucks caters to upper-middle-class customers who can afford to pay more for luxury coffee. These clients also enjoy a comfortable, peaceful environment in which to socialize and relax with friends and loved ones. 5
Starbucks commissioned a commercial starring comedian jerry seinfeld that promotes the company's new "hecho para ti" (made for you) coffee
Interestingly, comedian Jerry Seinfeld chose coffee because he pitched the idea of a "comedian in the car" to former Starbucks CEO Howard Schultz, which was rejected as an idea. The series premiered on Crackle in 2012 and ran for nine seasons before being picked up by Netflix. The show's final eleven seasons premiered in 2019.
But before Acura, Seinfeld told Brian Williams in an interview with NBC Nightly News that he envisioned a partnership with Starbucks. He explained how one day he called Starbucks CEO Howard Schultz and sent him the 10-episode pilot of what would become the first season:
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