Wells Fargo TV Spot, 'New Hoop'Check out Wells Fargo's TV commercial, 'New Hoop' from the Banking & Payments industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.Wells Fargo has recently released a new TV commercial titled 'New Hoop' and it is making waves in the banking and payments industry. The 30-second spot showcases the company's commitment to empowering its customers and helping them achieve their financial goals.The commercial opens with a young girl practicing basketball in her backyard while her father watches on. As she makes a shot, her father cheers and they both high-five each other. The voiceover says, 'At Wells Fargo, we believe in the power of dreams.' This sets the tone for the rest of the commercial, which highlights the importance of having a financial partner who supports and believes in your dreams.The father then hands his daughter a basketball with a Wells Fargo logo on it and says, 'That's why we're working hard to help you turn your inspiration into action.' This line perfectly captures Wells Fargo's mission to provide their customers with the tools and resources they need to achieve their dreams and aspirations.As the young girl continues to practice her basketball skills, the voiceover explains how Wells Fargo is committed to providing their customers with the guidance and support they need to reach their financial goals. The company's tagline, 'Established in 1852, re-established in 2020,' is also featured in the commercial, highlighting their long-standing history and commitment to their customers.The commercial ends with the young girl making a shot and her father saying, 'That's a new hoop.' This not only showcases the girl's progress and determination but also symbolizes the new opportunities and possibilities that Wells Fargo is helping their customers reach.One of the most notable aspects of the commercial is the use of a basketball as a metaphor for achieving financial goals. It effectively captures the audience's attention and makes the message relatable to viewers of all ages. The commercial also features a diverse cast, showcasing Wells Fargo's commitment to inclusivity and representation.The song used in the commercial, 'Go Your Own Way' by Fleetwood Mac, further reinforces the message of pursuing one's dreams and not being afraid to take the road less traveled. This song choice adds an uplifting and inspirational tone to the commercial, making it even more impactful.Overall, the 'New Hoop' commercial is a powerful and inspiring message from Wells Fargo to its customers. It not only showcases the company's commitment to helping their customers achieve their financial goals but also highlights the importance of having a supportive and reliable financial partner. With its use of relatable visuals, a catchy song, and a strong message, this TV spot is sure to resonate with viewers and leave a lasting impression.
AgencyBBDO ... Creative Agency, OMD West ... Media Agency
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