SVEDKA Commercial Super Bowl 2026: Shake Your Bots Off (2026) Spot

The SVEDKA "Super Bowl 2026: Shake Your Bots Off" commercial marks a major cultural and technological milestone: it is the first national Super Bowl ad dedicated solely to a vodka brand in over 30 years and the first to be predominantly created using Artificial Intelligence. Released as a pre-release in early February 2026, the 30-second spot was produced by Sazerac’s in-house team in collaboration with the AI innovation lab Silverside.

The ad is highly relevant to tech enthusiasts, spirits consumers, and fans of brand nostalgia. It revives SVEDKA’s iconic Fembot mascot after a 12-year hiatus, pairing her with a new counterpart, BroBot. By blending AI-driven animation with human-inspired choreography, the campaign aims to reintroduce SVEDKA to a younger, digitally native audience while sparking a conversation about the intersection of "man and machine" in modern creativity.

🌟 Section 1: What is the video about? (H2)

The "Shake Your Bots Off" commercial is a surreal, AI-generated party scene that plays with the "uncanny valley" to grab attention.

• The Return of the Fembot: The legendary chrome mascot returns to the screen, looking sleeker and more expressive than ever thanks to AI reconstruction.

• BroBot Debut: Fembot is joined by BroBot, a masculine android companion. In a humorous and slightly eerie twist, vodka poured into BroBot’s "throat" emits sparks from his machinery, as robots lack a digestive system.

• The Dance Floor: The two robots party in a neon-lit club under a disco ball, surrounded by human-like background characters. They perform a dance routine set to a high-energy techno remix of Rick James’ "Super Freak."

• Crowdsourced Choreography: The specific dance moves performed by the robots were selected from a TikTok and Instagram contest. The winning moves belong to 23-year-old Nashville dancer Jessica Rizzardi, who won $10,000 for her contribution.

• Easter Eggs: The ad features a meta-reference to Chappelle’s Show, with a character appearing to be Rick James kicking a couch—a nod to the "Fuck yo couch" sketch—except here, the pillow squirts out a strange AI-rendered fluid.

🎯 Section 2: Main Message or Purpose (H2)

The primary objective of the video is to signal a brand relaunch for SVEDKA. Under its new parent company, Sazerac, SVEDKA is using the Super Bowl stage to prove it is no longer stagnant but is instead a "creative rebel" embracing the future.

The value provided to the viewer is interactivity and visual novelty. By watching, the audience witnesses a "first-of-its-kind" technological experiment. Sazerac CMO Sara Saunders stated that the goal was to "unite humans and AI," using the technology as an animation tool to remind humans to "be more human" through the joy of dancing and connection.

• Historical Firsts: See the first vodka-exclusive Super Bowl ad in three decades and the first to be made via AI animation.

• The Fembot Revival: Enjoy the return of one of the 2000s' most memorable (and controversial) advertising mascots in a modern setting.

• AI Visual Experiment: Witness the "uncanny" and surreal aesthetics that only generative AI can produce, making it one of the most talked-about ads of the year.

• Winning Moves: Watch the fan-choreographed dance routine that beat out thousands of submissions to make it to the Big Game.

🔑 Suggested Keywords (H2)

SVEDKA Shake Your Bots Off Super Bowl AI

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SVEDKA’s "Shake Your Bots Off" is a bold wildcard for Super Bowl LX. By leaning into the polarizing nature of AI and the nostalgia of the Fembot, SVEDKA has successfully transitioned from a quiet legacy brand to a centerpiece of the national conversation.