Secret Commercial DERMA+ Antiperspirant for Visibly Healthier, Smoother Skin spot commercial 2024

VIDEO secret DERMA+ Antiperspirant for Visibly Healthier, Smoother Skin TV commercial 2021 • A formula a decade in the making, Secret DERMA+ Antiperspirant was designed in response to research that showed 40% of women experience noticeable underarm shave irritation1 . That same research demonstrated that 60% of women want skincare benefits in their antiperspirant and deodorant products2. With these women in mind, Secret ushers in the next frontier in underarm care by combining superior sweat and odor protection with skincare-inspired ingredients such as coconut oil, aloe and vitamin C. “Visibly healthier, smoother underarm skin is at the heart of Secret DERMA+ Antiperspirant’s innovation,” said Nilima Shenai, Senior Director, Global Antiperspirants & Deodorants R&D at Procter Gamble. “In collaboration with female dermatologists, our team designed a new formula and a new application and usage experience that addresses women’s underarm skincare needs while still delivering the superior sweat and odor protection women have come to expect from Secret.” 1 Fractal Analytics, 2019, US APDO H&P Ethnic Insights Analysis - Female 2 Fractal Analytics, 2019, US APDO H&P Ethnic Insights Analysis - Female- advertisement spot 2021