Nike Commercial Kobe Protro | Behind the Design | Nike Spot

VIDEO Nike Kobe Protro | Behind the Design | Nike TV commercial 2024 • Kobe Protro | Behind the Design | Nike Revere the past—then push it forward. The Kobe 9 Protro ‘Halo’ has been updated for the modern-day player. Nike designer Eric Avar and product line manager Bronson Yim talk about the evolution of the Kobe 9 and how to improve upon a masterpiece. Subscribe to our channel! / nike Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.) Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work. Shop Nike https://go.nike.com/Shop-Nike Download Nike App https://go.nike.com/Nike-App Download SNKRS App https://go.nike.com/SNKRS-App Download Nike Training Club App https://go.nike.com/NTC-App Download Nike Run Club App https://go.nike.com/NRC-App Follow Nike on Instagram / nike Follow Nike on Twitter / nike Follow Nike on Facebook / nike 0:00 [Music] 0:10 how do we make Masterpiece 0:15 better you know cope was big on always 0:18 Forward Thinking so we came up this 0:21 notion of protor and it was all around 0:24 performance and you know performance 0:26 retro how we could always make product 0:30 better there's that quote that says 0:32 study the past to push your game forward 0:35 um Kobe said that when it comes to bro 0:37 so I think that's the ethos that I feel 0:39 like we're taking study the great and 0:41 then push the edges of innovation at the 0:43 same time I think so much of design and 0:46 good design is just connecting dots and 0:50 maybe connecting some dots that people 0:53 don't always see or don't have the 0:55 ability to see when you're looking at 0:57 the K9 proor there's so many beautiful 1:00 things about a shoe we know flying is 1:02 lightweight sustainable and super 1:03 supportive in the upper so pairing that 1:06 with the underfoot setup and the carbon 1:07 fiber heel counter we're actually able 1:09 to kind of give you that OG feel in the 1:11 upper of the Kobe 9 the medial side of 1:13 the shoe we added an extra line of 1:15 traction so when you cut on your inside 1:17 foot you don't slip 1:19 there so taking that react foam creating 1:22 a drop in midsole you're getting more 1:24 Energy Efficiency more responsiveness 1:26 with the new react setup and then the 1:28 new traction on the on the inside this 1:31 shoe is meant to help you be at your 1:32 deadliest and um embrace your mama 1:36 mentality it wasn't so much 1:39 about perfection per se it was the 1:43 pursuit I can just feel cob pushing Us 1:48 in you know in that direction and I 1:51 think that's why you know the protor is 1:53 just such a beautiful concept and just 1:56 captures the you know the essence of of 1:59 Cove for 2:04 [Music]

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