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Release Date: 2024-03-17
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KIA Commercial Sorento 'Proving Grounds' Spot


Kia Sorento TV Spot, 'Proving Grounds'Kia wanted to test the toughness of its Sorento X-Pro and Turbo-Hybrid, and so these mid-size SUVs were put through their paces. In the Mojave desert, all four seasons were represented on a testing track: the wet potholes of spring, the hottest of summer deserts, gusty falls with piles of leaves, and even the snow banks of winter. The vehicles handle each with specialized settings the driver can adjust. The automaker says that its three-row SUVs were built for the unstoppable.
The automotive industry is constantly evolving, with new innovations and technologies being introduced every day. One of the latest additions to the market is the Kia Sorento, a mid-size SUV that has been making waves with its impressive performance and durability. To showcase the toughness of its Sorento X-Pro and Turbo-Hybrid models, Kia has recently released a new TV spot titled 'Proving Grounds'.In the commercial, we see the Sorento being put through a series of grueling tests in the Mojave desert. The track is designed to simulate all four seasons, with wet spring potholes, scorching summer heat, windy fall conditions, and even winter snow banks. This challenging environment truly puts the Sorento's capabilities to the test.As the SUV navigates through the different terrains, we can see how effortlessly it handles each one. This is made possible by the specialized settings that the driver can adjust according to the terrain they are driving on. This feature is a testament to Kia's commitment to providing a safe and comfortable driving experience, regardless of the conditions.The Sorento X-Pro and Turbo-Hybrid are not just your average SUVs, they are built for the unstoppable. The commercial showcases their rugged design and powerful performance, making them the perfect companion for any adventure. Whether it's a weekend getaway or a daily commute, the Sorento is ready to take on any challenge that comes its way.Kia has always been a brand that prioritizes safety and reliability, and the Sorento is no exception. The SUV is equipped with advanced safety features such as blind-spot collision avoidance, forward collision-avoidance assist, and rear cross-traffic collision avoidance. These features provide peace of mind for the driver and their passengers, knowing that they are protected in any situation.Furthermore, the Sorento also boasts impressive fuel efficiency, thanks to its turbo-hybrid engine. This not only reduces the vehicle's carbon footprint but also saves the driver money on fuel costs. With its sleek design and powerful engine, the Sorento is the perfect blend of style and functionality.The 'Proving Grounds' TV spot not only showcases the incredible capabilities of the Sorento but also highlights Kia's dedication to innovation and customer satisfaction. The brand continues to push boundaries and raise the bar for the automotive industry, and the Sorento is a prime example of this.In conclusion, the Kia Sorento is a force to be reckoned with in the mid-size SUV market. Its tough exterior, powerful performance, and advanced safety features make it a top choice for anyone looking for a reliable and versatile vehicle. With the 'Proving Grounds' commercial, Kia has once again proven that it is a brand that can be trusted to provide top-quality vehicles that are built to last.
Products2024 Kia Sorento SX Prestige X-Pro AWD, 2025 Kia Sorento Hybrid SX Prestige AWDTagline“Movement That Inspires”



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