The commercial is visually stunning
The purpose of all commercial advertising is to generate greater consumption by the "brand" of its product or service, with the primary purpose of associating the name or image of the product with certain qualities in the minds of consumers. While this is not the goal of all advertising campaigns, ads designed to sell immediately are known as direct response ads. Noncommercial entities promoting content other than consumer products or services include political parties, advocacy groups, religious organizations, and government agencies. The last group of ads is not the type of ads you will find on abancommercials.com as we focus on product marketing. Madison Avenue worked hard to place ads around a new set of ad-supported streaming channels offering some of the hottest properties in entertainment. As more and more viewers leave traditional TV for their favorite dramas and comedies, major advertisers feel they need to focus on their customers. But one of the reasons streaming media remains so popular is that they run few ads — sometimes none at all. So Disney and others must strike a balance that keeps subscribers from feeling overwhelmed by ads while giving sponsors a chance to have their say.
The commercial is emotional
The high demands of consumers are not just a matter of appearance. No matter the platform or format, it's about having the same emotional experience you had with something on your screen for the first time. The sheer volume of content consumption over the past few decades has raised expectations for visual fidelity. If they/we don't get this in the experience (ads, movies, even Snapchat filters) then the experience becomes less than "should be". Like trying to replicate Game of Thrones dragons in Snapchat filters. Of course, users will be disappointed.
Yes, consumers expect a very high standard of graphics and visuals, but that's not really the basis of the expectation - they expect great storytelling.
Disney+ 'moments' commercial features families and their loved ones
From Our Family to Yours is a series of Christmas commercials produced by Disney. Each ad revolves around the life of a girl/woman named Nicole and her family who love Disney and Christmas. Each ad focuses on the concepts of life change and growth, while still maintaining the family's beloved Christmas traditions.
The ad, the final episode of Disney's "From My Family to Your Family" trilogy, airs Wednesday, April 2 in Africa and Asia.
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