Check out Chipotle Mexican Grill's 15-second TV commercial "After School Every Friday" from the fast food industry. Follow this page to learn more about songs, characters and celebrities
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Chipotle's heartfelt Super Bowl ad highlights key issues in the current food system and explains how Chipotle's sourcing practices offer positive alternatives. In the ad, a young boy shares how making sustainable burritos impacts the food system and the planet as a whole.
In 2003, a report by the Center for Science in the Public Interest found that a Chipotle burrito contained more than 1,000 calories, nearly the energy of two meals. MSNBC Health.com included burritos on their "20 Worst Foods in America" list because they're high in calories and sodium. A typical Big Mac, its burrito has more fat, cholesterol, carbs and sodium than a Big Mac, but it also has more protein and fiber. The restaurant is also credited - Health.com will The restaurant is included in its "Healthiest Fast Food" list of gourmet restaurants. "
To raise awareness, they launched an initiative to change the way people think about eating. At the same time, they were able to build on the vision of "food with integrity". Additionally, in 2011, they launched their "Nurturing a Better World" campaign to explain to consumers why Chipotle sources sustainable food. They have also established a Cultivate Foundation focused on providing farmers with sustainable resources while promoting regenerative farming practices
Don't assume that healthy-sounding dishes are always your best bet. For example, many fast-food salads are diet minefields, full of high-fat dressings and fried toppings. This is where reading the nutritional information before ordering can make a big difference.
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