Cartier Commercial Tank Française: Savoir-Faire Spot

Cartier Tank Française: Savoir-Faire#CartierTankThe technical challenge of the new Tank Française? Streamlining its monobloc construction, so the case and bracelet become one. #CartierTankSubscribe to the Maison’s channel https://bit.ly/CartierYoutubeFollow Cartier Instagram: https://bit.ly/CartierInstagramTwitter: https://bit.ly/CartierTwitterFacebook: https://bit.ly/CartierFacebookLinkedIn: https://bit.ly/CartierLinkedinPinterest: https://bit.ly/CartierPinterest0:03 For Cartier, the most important part of savoir-faire,0:06 is the union between the two words.0:08 The link between aesthetics and ergonomics.0:11 Our challenge: streamlining the Tank watch0:14 so that the case and bracelet become one.0:17 Everything begins with the design.0:20 In 1996, the Tank Française revealed a metal bracelet0:24 integrated into the watch case,0:26 itself designed as if one of the links.0:28 Today, the designers push this creative concept even further.0:32 The bracelet, whose links are seamlessly interlocked,0:34 has been redesigned to create a curve,0:37 a shape as pure as it is ergonomic.0:39 This challenge required 13, 000 hours of development,0:42 460 hours of digital simulations0:45 and 340 hours of tests and analysis0:48 to guarantee its resistance.0:50 A new watchmaking prowess.0:52 The bracelet and case blend harmoniously0:55 to form just one pure line.0:57 This aesthetic challenge demands the combination0:59 of more than 100 components1:01 and a new technical procedure that ensures the connection1:04 between each link is totally invisible.1:06 Alternating polished and satin finishes1:09 for something even more precious.1:11 Giving the watch an invisible closure,1:13 the loop is closed - the curve complete and perfect.1:16 Designed and created in the heart of the Manufacture,1:19 the Tank Française continues to defy time.1:21 Our savoir-faire is a constant dialogue1:24 between our designers, our engineers and our watchmakers1:27 who unite the savoir with the faire,1:29 all in one fine line.

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Cartier Commercial Tank Française: Savoir-Faire Spot

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