Blackberry Commercial AtHoc Keeps Niagara Region Prepared Spot

VIDEO Blackberry AtHoc Keeps Niagara Region Prepared TV commercial 2023 • #blackberry #emergencyalertsystem #crisiscommunication Established in 1970, Niagara Region has become one of Canada's premier tourist destinations. Along with its signature ice wines and the stunning Horseshoe Falls, it’s unique location between two of North America’s iconic Great Lakes — Lake Ontario and Lake Erie — also makes it susceptible to devastating winter storms that can amplify the impact of “lake effect” weather conditions to reach extreme conditions. That is exactly what the region’s residents woke up to on Christmas Morning of 2022. Earlier that year, Niagara Region's Emergency Management division formed a Community Emergency Response Team (CERT) consisting of volunteers from throughout the municipality. The CERT saw its first activation during that storm — and BlackBerry® AtHoc® proved instrumental in mobilizing responders.

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