The commercial is well-made and engaging
I think the dramatic shift in advertising is pretty weird, mostly because I don't quite understand what corporate America is trying to do. Ironically, at the same time, most of the commercials were replaced with 90% black actors, showing black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest and Traveling around the world while vacationing in Europe, Hollywood, politicians and the media are still arguing about how black Americans with no white support can't get into the DMV to get ID to vote and have no money to pay for ID, and even suggest how racial it is that we have voter cards like other countries doctrine. If black Americans can't submit their ballots by mail, they can't vote because they can't get to polling places on election day, or some polling places don't have bus service, as if black Americans can only use public transportation and don't use or own vehicles. I'm sure people from other countries will be like 'wtf? ? '. I think the #OscarsSoWhite movement from a few years ago played a part in that. If I'm watching TV, and during a long commercial break, let's say seven commercials in quick succession, usually annoying show promotions, six of the seven commercials feature black or biracial couples. I've often wondered if the black people who saw these ads would actually use the product or service.
The commercial is a good representation of the brand
The best ads I've seen in the last few months are for Arby's, Chick Fil-A, and ServPro, each focusing on the product or service being offered and seeming to have no bullshit. I don't mind people from different cultures, opinions, etc. appearing in ads or elsewhere in the media, but if you focus your ad on anything other than what you're trying to sell, you're doing yourself a disservice. Likewise, movies and TV shows are supposed to be about stories, not propaganda, and that's true here as well. Bad media of any kind hurts both creators and viewers. Hello Robert. As for your question, it's both. Brands and ad agencies today are very much on TV — and mostly with good intentions. I believe wholeheartedly that if they want to target a specific group of people with an ad or campaign, it should be the prerogative of advertisers to do so. But it would be naive to think that many brands and advertisers are not driven by other factors, including the fear of being labeled racist and ousted.
The "boys in blue" commercial is a clever and humorous way to show support for the police force
BOYS IN BLUE focuses on North Community High School's Polars football team, a team of predominantly black student-athletes receiving mentorship and mentorship from members of the Minneapolis Police Department. The series follows the team's life after Floyd's tragic police killing, a milestone in American history that sparked a national movement for social justice and police reform. Despite differences, officers and students in the field find common ground and kinship in their quest to win state championships and create safe havens from violence and unrest in their communities. As players and coaches return to action with league title visions in mind, their normalcy and optimism will be tested like never before.
"The Boys in Blue" focuses on North High School's Polars football team, a team of predominantly black student-athletes receiving mentorship and mentorship from members of the Minneapolis Police Department. The series follows the team's life after Floyd's tragic police killing, a milestone in American history that sparked a national movement for social justice and police reform. Despite differences, officers and students in the field find common ground and kinship in their quest to win state championships and create safe havens from violence and unrest in their communities. As players and coaches return to action with league title visions in mind, their normalcy and optimism will be tested like never before.
- advertisement spot 2023