Ritz Crackers Commercial Super Bowl 2026: Ritz Island (2026) - Featuring Jon Hamm, Bowen Yang, Scarlett Johansson Spot

The Ritz Crackers "Ritz Island" campaign is a star-studded 60-second Super Bowl LX pre-release commercial that blends tropical adventure with high-stakes comedy. Released in early February 2026, the spot features a powerhouse trio: Jon Hamm, Bowen Yang, and Scarlett Johansson. The ad plays on the concept of "saltiness"—both the literal flavor of the crackers and the metaphorical envy of being left out of the party of the year.

This video is highly relevant to Super Bowl viewers, fans of the A-list cast, and snack enthusiasts looking for game-day inspiration. By leaning into self-deprecating humor and high-production-value action, Ritz positions itself as the "life of the party" and the ultimate antidote to being "salty." The campaign reinforces Ritz as a premium yet accessible snack that brings people together, even if they have to crash a private island to get some.

🌟 Section 1: What is the video about? (H2)

The "Ritz Island" commercial follows Jon Hamm and Bowen Yang as they plot to infiltrate an exclusive Ritz-themed party they weren't invited to.

• The Treehouse Stakeout: Jon Hamm and Bowen Yang are seen in a high-tech treehouse with binoculars, spying on a lavish "Ritz Island" bash.

• The "Salty" Dispute: They discuss their "saltiness" about the exclusion. Bowen is hesitant to join because he refuses to let his feet touch the "scratchy sand."

• The Action Heroine: Scarlett Johansson suddenly appears on a jet ski, effectively "driving" across the sand to pick them up. She impatiently tells them it's "party time."

• The Grand Entrance: The trio speeds across the water and onto the island, where the party is in full swing with giant Ritz cracker displays and endless toppings.

🎯 Section 2: Main Message or Purpose (H2)

The primary objective of the video is to entertain and dominate the Big Game conversation. Ritz aims to associate its brand with A-list celebrity culture and the excitement of the Super Bowl. The "Don't be Salty" theme serves as a clever double entendre, reminding viewers that life is better (and tastier) with Ritz.

The value provided to the viewer is "blockbuster entertainment." By watching, the audience is treated to a comedic short film that makes Ritz crackers feel like a coveted, high-society staple while maintaining the brand's signature fun and relatability.

📊 Section 3: Key Video Data (H2)

Element	Detail
Video Title	Super Bowl 2026 Pre-Release: Ritz Island
Author / Channel	Ritz Crackers
Publication Date	February 03, 2026
Duration	1:00 (60 Seconds)
Category	Food & Beverage: Snack Foods
Key Cast	Jon Hamm, Bowen Yang, Scarlett Johansson
SEO Keywords	Ritz Super Bowl 2026 commercial, Jon Hamm Ritz Island, Scarlett Johansson jet ski ad, Bowen Yang salty Ritz

🎁 Section 4: Reasons to Watch (H2)

• A-List Chemistry: Watch the unexpected but hilarious dynamic between Jon Hamm, Bowen Yang, and Scarlett Johansson.

• Super Bowl Spectacle: Experience the high-budget production typical of Super Bowl LX's most anticipated ads.

• Action & Comedy: Enjoy Scarlett Johansson playing a version of her action-hero persona, contrasted with the comedic bickering of Hamm and Yang.

• Snack Inspiration: See creative ways to serve Ritz crackers that go far beyond the basic "cheese and cracker" plate.

🔑 Suggested Keywords (H2)

Ritz Island Super Bowl 2026

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[Best Super Bowl LX commercials], [Ritz crackers game day recipes], [The Martin Agency Ritz Super Bowl], [Hungry Man production Ritz ad]

✨ Conclusion (H2)

Ritz’s "Ritz Island" is a definitive "must-watch" of the 2026 Super Bowl season. By combining three of Hollywood's biggest personalities with a witty, action-packed script, Ritz successfully turns a simple pantry staple into the most desirable invitation on the planet.