VIDEO Ford Software-Enabled Performance Upgrade TV commercial 2024 • Software-Enabled Performance Upgrade Through the power of software, Chet Dhruna, Connect and Engage General Manager at Ford, shows how 2024 Mustang Mach-E GT owners can improve the performance specs of their vehicle with a few simple clicks via the FordPass app. Owners now can choose to purchase the Performance Upgrade at any point during their ownership journey. 0:07 Mustang is all about Freedom uh it's 0:09 really an ability to express ourselves 0:11 in their way to Showcase uh their 0:13 personality Mustang has really been 0:15 personal to me and my family uh we've 0:17 had five Mustangs as a family one 0:20 particular Mustang that we've owned is a 0:22 1965 Mustang that we completely 0:24 renovated this really great Labor of 0:26 Love we were able to personalize this 0:28 vehicle over a period of a year to 0:30 really bring it to its Glory what's 0:32 really great in that domain is the world 0:34 of Hardware where we really are able to 0:36 express performance upgrades and 0:39 personalization through Hardware now 0:41 we're transitioning from Hardware to a 0:42 world of software which still allows us 0:45 to really Express that personality 0:48 what's really exciting for the 2024 0:50 Mustang Maki GT we're able to allow our 0:53 customers through software to have a 0:55 performance upgrade customers have the 0:57 option to purchase that upgrade 1:00 completely independent of the vehicle 1:01 through Ford 1:03 pass the performance upgrade delivers an 1:06 additional 100 ft-lbs of torque for a 1:08 total of 700 0 to 60 in 3.3 seconds and 1:12 improvement from 3.8 seconds without the 1:14 upgrade 11.8 seconds 114 mph through the 1:18 quarter mop through software we can 1:21 create exciting experiences for Mustang 1:23 owners 1:24 [Music] - advertisement spot 2024
Notes for 14 Software-Enabled Performance Upgrade
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