The bmw "america: point x" commercial is an excellent example of how effective a brand can be when it invests in digital marketing
“This is an important event in the US and the perfect stage to introduce the BMW iX to our customers,” said Uwe Dreher, Vice President Marketing, BMW North America. "We've seen a high number of pre-orders for the BMW iX and BMW i4, and a lot of enthusiasm for these two new electric vehicles."
If you're running a YouTube video ad campaign, it's easy to repurpose your TV ad, target it to your core audience, and then exit. Repurposing your online TV ads can help drive funnel metrics like awareness, but may not lead to action. What if you go beyond the typical demographics of your brand? Which creative video assets are driving different audiences to action?
The commercial features a variety of different people who have different reactions to the bmw x3
The Unskippable Labs experiment helped BMW Canada change perceptions and impact the way the brand sees video as part of its 2020 media strategy. It showed the team that video campaigns, like clients, are not one-size-fits-all. Reaching a multi-dimensional audience through a variety of video creations means finding the right clients faster.
The X3 and X4 have an "active" pop-up hood. Sensors detect when a pedestrian is hit, and actuators raise the hood to clear hard structures in the engine bay. BMW shows that the system works robustly with pedestrians of different sizes and across a wide range of speeds. So the car was tested with the hood up. Most hood surfaces tested good or fair. Pedestrian leg protection was good in all test positions. However, watershed protection is poor everywhere. In the pedestrian detection test, the automatic emergency braking system performed well, avoiding or mitigating collisions in a variety of test scenarios and speeds.
The commercial demonstrates how bmw is aware of the needs of its customers andtailors its products to fit those needs
Stay connected, informed and entertained with the BMW Intelligent Personal Assistant. Over time, this seamless technology builds a comprehensive profile of your preferences, including frequented destinations and climate settings, and can help you with everything from finding the nearest gas station to streaming your favorite Songs and everything.
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ProductsBMW X4, BMW X3, BMW X5, BMW X6, BMW X7Tagline“The Ultimate Driving Machine”Actors - AddChris Pine ... Voice OverAgencyGoodby, Silverstein & Partners ... Creative Agency, Universal McCann (UM) ... Media Agency, F&B ... Production Company- advertisement spot 2023