The search for the perfect soundtrack is a hallmark of tech marketing, and the Intel Core Ultra campaign is no exception. As we move through 2026, Intel’s "AI PC" era has brought some of the most recognizable voices in pop and indie music to our screens to represent the power of the "Lunar Lake" and "Arrow Lake" architectures.
The primary artist singing in the major Intel Core Ultra "Made By" global campaign is the Grammy-winning singer-songwriter Alessia Cara.
The Voice of the Intel Core Ultra: Alessia Cara
In 2025 and 2026, Intel partnered with Lenovo and Alessia Cara for a massive collaborative campaign titled "Made By." This wasn't just a 30-second spot; it was a multi-part series showcasing how the Intel Core Ultra processor assists in the high-demand creative process of producing a studio album.
The Featured Song: "Love & Hyperbole"
The music featured throughout the campaign comes from Alessia Cara's 2025 album, Love & Hyperbole. The specific tracks often heard in the background of these Intel-powered "AI PC" ads include:
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"(Major Single TBA):" High-energy snippets that highlight the speed of AI-assisted music production.
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Acoustic Arrangements: Showcasing the clarity and noise-reduction capabilities of the Intel-powered laptops.
Why This Partnership Matters for SEO
Intel isn't just selling chips anymore; they are selling "Creative Agency." By featuring an artist like Alessia Cara, Intel targets a younger, tech-savvy demographic that values:
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NPU (Neural Processing Unit) performance: For real-time audio effects.
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Battery Efficiency: Necessary for artists who "work from anywhere" (echoing the HP campaign themes).
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Human-Centric Tech: The "Made By" branding emphasizes that while AI (Intel Core Ultra) provides the tools, the "soul" of the music remains human.
Other Notable Artists in Intel Core Ultra Ads
While Alessia Cara is the face of the 2026 creative push, Intel’s global reach means different regions and sub-campaigns feature different voices:
Troye Sivan: The pop icon partnered with Intel Evo and Lenovo Yoga for a series of ads focused on "Bringing Back Music Programs for All Creators," featuring his high-energy dance tracks.
Emi Choi: In the "AI Unlocked" digital series, Toronto-based singer-songwriter Emi Choi demonstrates how she uses Intel Core Ultra to manage the technical side of songwriting and production.
Ysa: The song "I Dare Ya" by Ysa was featured in prominent 2026 TV spots for the Dell XPS line powered by Intel Core Ultra, known for its punchy, modern pop vibe.
Watch the Campaign and Musical Highlights
To experience the intersection of AI and music, check out these verified YouTube links:
1. Lenovo + Intel | "Made By" Alessia Cara (Episode 3: Action)
See the Intel Core Ultra processors in action on a professional music video set.
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Watch here:
Watch YouTube video
2. Emi Choi - AI Unlocked with Intel Core Ultra
A deeper dive into how modern singers utilize the NPU for their craft.
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Watch here:
Watch YouTube video
3. Dell XPS "Look Closely" (Powered by Intel Core Ultra)
Featuring the track "I Dare Ya" by Ysa.
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Watch here:
Watch YouTube video
Technical Specs: The Hardware Behind the Music
If you're wondering why these singers are being paired with these specific chips, it comes down to the Intel Core Ultra 200V Series (Lunar Lake). Here is how it impacts the music industry in 2026:
| Feature | Impact on Singers/Musicians |
| Integrated NPU | Real-time voice isolation and AI-driven lyric assistance. |
| Intel Arc Graphics | Faster rendering for high-def music videos and "Made By" trailers. |
| Power Efficiency | Allows for 20+ hours of "Studio Time" on a single charge. |
FAQ: Frequently Asked Questions
Q: Who is the girl in the Intel "AI PC" ad writing a screenplay?
A: That is part of the 2025/2026 "Western Theme" spot which features French-inspired indie music. While the actress is a professional talent, the song is often a custom library track designed to sound like 1960s Yé-yé music.
Q: Did Jim Parsons do the voiceover for the Intel Core Ultra ads?
A: While Jim Parsons was the long-time face of Intel, the 2026 campaigns have shifted toward "Creator Icons" like Alessia Cara and Troye Sivan to highlight the creative power of the new AI chips.
Q: Where can I download the song from the Intel ad?
A: Most songs, like those from Alessia Cara’s Love & Hyperbole, are available on Spotify and Apple Music. Custom "Intel Anthem" tracks are often released exclusively on Intel’s YouTube channel.
Final Thoughts
The Intel Core Ultra campaign isn't just about silicon; it’s about sound. By leveraging the vocal talents of Alessia Cara and Troye Sivan, Intel has successfully "humanized" its most advanced processors. These ads tell a story of a world where technology doesn't replace the singer—it gives them a bigger stage to perform on.
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