As we cross into 2026, Verizon has doubled down on its commitment to reliability, especially with the massive infrastructure push for the FIFA World Cup 2026. Their latest campaign, "Network Excellence," highlights the seamless connectivity required for global events, busy stadiums, and everyday emergencies.
While the visuals of high-speed 5G and fiber-optic cables are impressive, it’s the high-octane background music that has everyone reaching for their phones to Shazam the track. If you’ve been caught up in the rhythm of the latest Verizon spot, here is the breakdown of the music driving the brand’s 2026 message.
The Anthem of Reliability: "Totalmente" (The Suavemente Remix)
The most prominent song used in the broader Verizon excellence campaign—particularly for Total by Verizon—is a catchy, modern reimagining of the 1998 Latin classic "Suavemente" by Elvis Crespo.
Why This Song?
Directed by the legendary Fred Armisen, the commercial flips the romantic lyrics of the original into a celebration of "total" network satisfaction.
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The Name: The song is officially titled "Totalmente" for the campaign.
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The Vibe: It uses nostalgia to bridge the gap between generations while providing a "smooth" auditory metaphor for how a network should function—without drops, lag, or friction.
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The Impact: By taking one of the most recognizable beats in history and "humanizing" it with lyrics about wireless plans, Verizon has created an earworm that stays with you long after the 30-second spot ends.
The Cinematic Score: "Runway" by Lady Gaga & Doechii
For the flagship "Network Excellence: World Cup Edition" commercials aired in early 2026, Verizon pivoted to a more aggressive, high-fashion, and high-tech sound.
The background track for these high-saturation, fast-cut ads is "RUNWAY" by Lady Gaga and Doechii.
The Energy of 5G Ultra Wideband
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The Feel: This track is all about "Main Character Energy." It underscores the idea that with Verizon’s network, you are the center of the action, whether you're streaming the World Cup from a crowded fan zone or working remotely from a rural town.
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The Lyric Connection: The driving beat matches the precision of Verizon's C-Band deployment, which the company is currently expanding to 90% of the US footprint in 2026.
Watch the Verizon "Network Excellence" Ads (Official YouTube URLs)
To hear these tracks and see the 2026 network upgrades in action, check out the official campaign spots:
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Total by Verizon | Totalmente (Official Fred Armisen Spot):
Watch YouTube video
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Verizon | Network Excellence: The 2026 World Cup Buildout:
Watch YouTube video -
Samsung Miracle | Swipe the Look (Featuring Miguel Harichi):
Watch YouTube video
Meet the 2026 Cast: Who is in the Commercial?
Verizon’s 2026 strategy relies heavily on relatable, talented faces to explain complex tech like "Network Slicing" and "Private 5G."
| Actor / Artist | Role in the Campaign |
| Connor Storrie | The primary face of the "Look Behind You" security and reliability spots. |
| Miguel Harichi | Stars in the "Swipe the Look" tech-meets-fashion crossover for the Samsung S26+. |
| Fred Armisen | Director and creative lead for the comedic "Totalmente" series. |
| Lady Gaga | Provided the musical "heartbeat" for the high-prestige 2026 network anthem. |
FAQ: Everything You Need to Know About Verizon Ads
What does "Network Excellence" mean?
In 2026, Verizon uses this term to describe their convergence model—the idea that your mobile 5G and your home Fios (or 5G Home Internet) work as one seamless unit. The ads highlight that they are now adding 1 million new fiber premises per year.
Is there a Spanish version of the ad?
Yes. The "Totalmente" campaign is a bilingual powerhouse, airing in both English and Spanish markets to highlight the "no-contract" freedom of Total by Verizon.
What is the "Swipe the Look" ad?
This is a 2026 collaboration between Verizon and Samsung. It uses the background track by Miguel Harichi to show how the Galaxy S26+ uses Verizon's network to instantly "search and shop" items seen on screen in real-time.
Final Thoughts: A Network That Moves to Your Beat
The music in Verizon’s "Network Excellence" ads isn't just background noise—it’s a promise. From the nostalgic soul of "Totalmente" to the futuristic edge of Lady Gaga’s "RUNWAY," Verizon is using sound to tell a story of a network that is faster, smarter, and more reliable than ever before.
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