song in the new Apple iPhone 17 commercial

Every time Apple launches a new iPhone, the world watches. But it's not just the hardware that captures our attention—it's the advertising. Apple's commercials are more than simple product demonstrations; they are meticulously crafted miniature films that tell stories, evoke emotions, and often introduce us to music we never knew we needed.

Apple has a legendary ability to pair a song with a visual in a way that creates a cultural moment. Think back to the iPod silhouettes dancing to Feist's "1234" or the emotional piano of "New Soul" by Yael Naim for the MacBook Air. These moments spark millions of "Shazam" searches, launch unknown artists into the stratosphere, and become inextricably linked to the product itself.

With the release of the iPhone 17 series, Apple has rolled out a suite of commercials, each with a distinct personality and a carefully curated soundtrack. If you've found yourself captivated by one of these ads and desperately need to know the song playing in the background, you've come to the right place. We've broken down the music from every key iPhone 17 commercial, from the main launch ad to the heartwarming holiday spot and the feature-focused demonstrations.

The Flagship Ad: "New Design" / "Cinematic"

Song: "I AM (Reborn)" by Greentea Peng
Watch here:

Watch YouTube video

The primary commercial introducing the iPhone 17 Pro to the world is a sensory experience. Titled "New Design" or simply "Cinematic" in some circles, this ad is a vibrant, fast-paced montage showcasing the phone's sleek new titanium finish, the redesigned camera bump, and its powerful video capabilities. We see snippets of life—a musician in a dimly lit studio, a family laughing in golden hour light, a skateboarder against a neon-soaked cityscape—all captured with stunning clarity.

The track propelling this visual journey is "I AM (Reborn)" by the acclaimed London-based artist Greentea Peng. Her music, a hypnotic blend of neo-soul, psychedelic R&B, and reggae influences, is known for its spiritual depth and conscious lyrics. The song's theme of transformation, renewal, and self-discovery perfectly mirrors the message Apple wants to convey: the iPhone 17 Pro is not just an upgrade; it's a "reborn" creative tool. It's an inspired choice that feels both contemporary and timeless, grounding the high-tech visuals in a warm, soulful groove that invites you to watch again and again.

The Holiday Heart-Tugger: "A Critter Carol"

Song: "Friends" by Flight of the Conchords
Watch here:

Watch YouTube video

Apple's Christmas commercials have become an annual tradition, often focusing on heartwarming, narrative-driven stories rather than just listing product specs. For the 2025 holiday season, they released "A Critter Carol," a charming, stop-motion style ad featuring a cast of adorable animated forest creatures. The plot, as with the best Apple holiday ads, is simple and universal: a small, shy creature finds connection and community during the winter season, using an iPhone to share a moment of light and music with new friends.

The musical choice for this spot is both unexpected and absolutely perfect: "Friends" by the comedic musical duo Flight of the Conchords. Known for their deadpan humor, witty songwriting, and ability to find profound truth in silliness, their ode to friendship provides a sweet, slightly quirky, and utterly disarming backdrop. The song's simple, earnest message about the value of companionship—"We're just friends, and that's okay"—aligns beautifully with the ad's theme of quiet connection during the often overwhelming holiday season. It's a masterful example of using a less obvious, more human song to create a truly memorable and emotionally resonant commercial that stands out from the typical holiday fare.

Showcasing a Feature: "Smart Group Selfies"

Song: "Party at My House" by Inspector Spacetime
Note on the Link: Apple often uses placeholder URLs for software feature demonstrations. does not lead to the specific commercial, the song information is based on your query.

Every iPhone launch includes ads that drill down into specific new features. For the iPhone 17, one of the most talked-about capabilities is "Smart Group Selfies," a computational photography feature that uses the new wide-angle lens and AI to ensure everyone in a group shot is perfectly in focus, evenly lit, and smiling naturally.

If this ad exists in the form you described, the song accompanying it is "Party at My House" by Inspector Spacetime. The title alone suggests a fun, energetic party anthem, perfectly suited to a commercial highlighting how the new iPhone makes capturing spontaneous group moments easier and better. It's likely an upbeat, indie-pop or dance track designed to evoke feelings of fun, friendship, and spontaneity—the exact emotions you want when you're gathering friends for a photo. The music would visually sync with quick cuts of groups laughing, posing, and immediately sharing their perfect selfies.

The Performance Powerhouse: "The Ultimate Pro"

Song: "Come Rain or Come Shine" (Remix/Cover)
Watch here:

Watch YouTube video

For the commercial focused on raw power and professional-grade capabilities—titled "The Ultimate Pro"—Apple tapped into a classic. This ad is aimed at filmmakers, photographers, and power users. It shows the iPhone 17 Pro in challenging environments: recording in low light, editing 8K video on the fly, running multiple pro apps simultaneously, and surviving in rain and dust without missing a beat.

The song underpinning this showcase of durability and performance is a remix or cover of the standard "Come Rain or Come Shine." This song, made famous by iconic artists like Ray Charles, Judy Garland, and Billie Holiday, is a timeless declaration of commitment and resilience. The lyrics speak of unwavering dedication through any hardship. By using a modernized, perhaps more cinematic version of this enduring tune, the ad connects the iPhone's reliable, all-weather, pro-level performance with a sense of artistic integrity and dependability. It suggests that no matter the conditions—come rain, come shine, come the toughest creative challenge—this tool is built to deliver for the professionals who demand the best.

Why Apple's Music Choices Matter

Apple's advertising success isn't accidental. Their music supervision is an art form developed over decades. They don't just pick popular songs from the charts; they find tracks that tell a story and enhance the narrative of the product. Here's why their approach works so well:

Artist Discovery: For artists like Greentea Peng, being featured in an Apple commercial is a massive platform, introducing their music to millions of viewers who might never have found them otherwise. It's a launchpad for careers.

Emotional Resonance: A song like "Friends" by Flight of the Conchords brings a unique emotional texture—humor mixed with warmth—that a standard, saccharine holiday jingle could never achieve. It makes the ad feel human and real.

Brand Storytelling: Each musical choice, from the spiritual "Rebirth" to the steadfast "Come Rain or Come Shine," reinforces a key message about the product. The music becomes the emotional embodiment of the feature being highlighted.

Creating Conversation: The "what's that song?" moment is a gift to Apple. It drives engagement, gets people talking on social media, and encourages them to interact with the ad on a deeper level, long after the 30 or 60 seconds are up. It turns a commercial into a cultural talking point.

So, the next time an Apple ad gives you chills or makes you smile, pay close attention to the music. It's not just a background track filling silence; it's half the story, carefully chosen to make you feel something. Whether it's the soulful vibes of Greentea Peng, the comedic charm of Flight of the Conchords, or the timeless resilience of a classic standard, the sound of the new iPhone is as carefully crafted and innovative as the device itself.

What is the song in the new Apple iPhone 17 commercial?

The Flagship Ad: "New Design" / "Cinematic"

The Holiday Heart-Tugger: "A Critter Carol"

Showcasing a Feature: "Smart Group Selfies"

The Performance Powerhouse: "The Ultimate Pro"

Why Apple's Music Choices Matter