In the fast-paced world of tech marketing, Apple has always been a trendsetter, not just for its hardware, but for its impeccable taste in music. Every year, as a new iPhone debuts, millions of viewers find themselves reaching for Shazam before the commercial even ends. For the iPhone 17 and iPhone 17 Pro cycle, Apple has once again curated a playlist that perfectly captures the "liquid metal" aesthetics and high-performance energy of its latest flagship.
Whether you are mesmerized by the vibrant "Cinematic" spots or the high-octane "A19 Pro Chip" promos, the music is the heartbeat of the message. In this article, we identify the specific tracks used in the 2025–2026 campaign and analyze why these songs were chosen to represent the future of mobile technology.
The Primary Anthems of the iPhone 17 Campaign
Apple typically uses different songs to target different demographics and feature sets. For the iPhone 17, three distinct tracks have dominated the airwaves:
1. The Global Launch Theme: "I AM (Reborn)" by Greentea Peng
The most prominent song used in the iPhone 17 Pro "Cinematic" and "A19 Pro Chip" commercials is "I AM (Reborn)" by the British neo-soul artist Greentea Peng.
This track is the soul of the campaign. Its psychedelic, earthy, and futuristic blend of sounds reflects the "Solid Aluminum Unibody" design and the organic yet powerful nature of Apple Intelligence. The lyrics "I am reborn" coincide perfectly with the narrative of the iPhone 17 being a radical redesign compared to previous generations.
2. The High-Energy Vibe: "Party at My House" by Inspector Spacetime
For the "Slide" and "Smart Group Selfies" commercials—which focus on the new ultra-wide front camera and the thinnest-ever "Air" model—Apple opted for the infectious, upbeat energy of "Party at My House" by Inspector Spacetime.
This track is designed to highlight the social, playful side of the iPhone, moving away from the "Pro" professional vibes toward a more Gen-Z, lifestyle-oriented aesthetic.
3. The Classic Twist: "Come Rain Or Come Shine" by Connie Francis
In a surprising move for the "Ultimate Pro" TV spots, Apple leaned into nostalgia. Using the 1959 classic "Come Rain Or Come Shine" by Connie Francis, Apple highlights the reliability and durability of the iPhone 17 Pro. The contrast between a 70-year-old song and the most advanced technology on the planet is a classic Apple marketing trope that signals "timeless quality."
iPhone 17 Soundtrack Reference Guide
If you are looking for a specific song from a specific commercial, use the table below for quick identification:
Expert Analysis: Why These Songs Work
Music in Apple commercials is never accidental; it is a vital part of the SEO of the Senses. Expert music supervisors in the advertising industry look for three specific elements when matching a song to a product like the iPhone 17:
The "Aspirational" Frequency
Greentea Peng’s music is "cool" but relatively underground. By choosing an artist who isn't already a Top 40 mainstay, Apple positions itself as a curator of taste. When users search for "Song in iPhone 17 commercial," they discover a new artist, and the positive "discovery" emotion is subconsciously transferred to the phone itself.
Mnemonic Branding
In the "Beyond the Frame" rap version used for social media ads, the lyrics are explicitly written to mention the product. This is a return to more traditional jingle-style marketing but disguised as a modern hip-hop track. It ensures that even if a user is multitasking, the name "Seventeen Pro" is etched into their memory via the rhythm.
The Contrast Strategy
Using Connie Francis (1950s pop) against the backdrop of 8K ProRes video and titanium-aluminum unibodies creates a "premium" feel. It suggests that while the tech is new, the brand is an established icon of luxury. This appeals to older, high-income professionals who value stability over "flashiness."
History of Iconic Apple Songs and Animal Characters
The history of Apple's advertising is a history of cultural shifts. From the early "Mac vs. PC" days to the "Shot on iPhone" era, music has been the bridge. Interestingly, Apple has also frequently used animals as "silent" stars to humanize their tech—from the "Clean Up Photos" cat ads of 2024 to the "A Critter Carol" holiday spots.
The use of music and animals together creates an emotional resonance that purely technical specs cannot achieve. As we look back at commercials that defined generations, we see a pattern of "Humanizing the Machine."
Must-Watch Commercials with Animals as Main Characters
If you want to see the masters of the craft at work, these commercials (from Apple and other legendary brands) paved the way for the iPhone 17's current success. Copy and paste these addresses into your browser to watch:
1. Apple: "A Critter Carol" (Holiday 2025)
An iPhone 17 campaign highlighting the "Night Mode" through the eyes of various forest animals celebrating the winter solstice.
Watch YouTube video
2. Budweiser: "Lost Dog" (The Gold Standard)
The ultimate example of using an animal protagonist to build brand loyalty without saying a single word.
Watch YouTube video
3. Apple: "Clean Up Photos - Cat" (2024)
A hilarious look at a cat being "removed" from a family photo using Apple Intelligence, showing how animals can make tech feel approachable.
Watch YouTube video
4. GEICO: "Hump Day" Camel
This ad shows how an animal character can become a weekly cultural ritual, proving that humor and animals are a winning SEO combination.
Watch YouTube video
5. John West Salmon: "The Bear Fight"
A legendary viral ad that broke the rules by showing a man and a bear in a comedic struggle for quality.
Watch YouTube video
Conclusion: The Harmony of Tech and Tune
The song in the new iPhone 17 commercial—primarily "I AM (Reborn)" by Greentea Peng—is more than just background noise. It is a carefully selected anthem designed to signal a "new era" for Apple. As we approach the March 2026 "Special Experience" event in New York and London, we can expect Apple to continue this trend of using music to define our digital lifestyle.
Whether it’s through the soulful vocals of a rising star or the quirky charm of an animal-led storyline, Apple knows that to sell a phone, you have to sell a feeling.
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