Memes have become the universal language of the internet. They are short, funny, and instantly shareable, often spreading across platforms in a matter of hours. Brands quickly realized the power of memes as marketing tools, transforming viral jokes into full‑blown advertising campaigns. Some of the most memorable ads of the past decade began as memes, proving that humor and relatability can drive massive engagement.
This article explores viral ads that started as memes, why they work, iconic examples, and how brands can harness meme culture for future campaigns. You’ll also find YouTube links to commercials that illustrate this fascinating trend.
Why Memes Work in Advertising
- Relatability: Memes reflect everyday experiences and emotions.
- Virality: Easy to share, memes spread across platforms quickly.
- Low Cost, High Impact: Memes often require minimal production but deliver huge reach.
- Cultural Relevance: Memes keep brands aligned with internet culture.
Iconic Examples of Meme‑Inspired Ads
1. Wendy’s – Twitter Roasts
Wendy’s became famous for its snarky Twitter replies, which started as meme‑like roasts. The brand turned this into full campaigns, embracing humor and internet culture.
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2. Old Spice – The Man Your Man Could Smell Like
Though not born as a meme, the absurd humor quickly became meme material. Old Spice leaned into the viral reaction, creating sequels and interactive ads.
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3. Doritos – Ultrasound Super Bowl Ad
This quirky Super Bowl spot sparked countless memes online, with Doritos embracing the viral attention in follow‑up campaigns.
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4. Pepsi – Okurrr with Cardi B
Pepsi tapped into Cardi B’s meme‑worthy catchphrase “Okurrr,” turning it into a central theme for its campaign.
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5. Coinbase – QR Code Super Bowl Ad
A bouncing QR code mimicking a meme‑like screensaver became one of the most talked‑about ads of 2022, proving minimalism and meme culture can dominate mainstream advertising.
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How Brands Turn Memes into Ads
Benefits of Meme‑Based Ads
- High Engagement: Memes invite likes, shares, and comments.
- Cultural Relevance: Keeps brands fresh and relatable.
- Virality Potential: Campaigns can spread globally in hours.
- Cost Efficiency: Often cheaper than traditional ad production.
Risks & Challenges
- Short Lifespan: Memes fade quickly; ads must launch fast.
- Cultural Sensitivity: Misusing memes can backfire.
- Authenticity: Forced meme ads feel cringe to audiences.
- Overexposure: Too many meme ads can dilute brand identity.
SEO Optimization
- Primary keyword: Viral ads that started as memes
- Secondary keywords: meme marketing, internet culture ads, YouTube viral commercials, meme‑inspired campaigns
- Structure: Clear H1, H2, and H3 headings for readability and SEO.
- Multimedia: YouTube links add depth and engagement.
Conclusion
Memes have reshaped advertising, turning jokes into powerful campaigns. From Wendy’s Twitter roasts to Coinbase’s bouncing QR code, brands are proving that humor, relatability, and internet culture can drive massive engagement.
In 2026, expect even more brands to embrace meme‑based advertising, blending digital culture with mainstream marketing to create ads that feel authentic, funny, and unforgettable
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