Car commercials have always relied on stunning backdrops to amplify their message. In 2026, location scouting has become more ambitious than ever, with agencies traveling across continents to find cinematic landscapes that reflect the essence of each vehicle. This article explores the most impressive real-world locations used in 2026 car ads, why they were chosen, and how they enhance brand storytelling. You’ll also find YouTube links to watch these campaigns directly.
Why Location Scouting Matters
- Visual Impact: Scenic landscapes elevate the car’s design and performance.
- Brand Alignment: Rugged terrains for SUVs, sleek highways for sports cars.
- Global Resonance: Exotic locations appeal to international audiences.
- Authenticity: Real-world settings create trust compared to studio backdrops.
1. Utah, USA – Subaru Outback 2026
The 2026 Subaru Outback commercial was filmed in Utah’s dramatic desert landscapes, using FPV drones to capture sweeping canyon shots. The rugged terrain perfectly matched Subaru’s adventurous brand identity.
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2. Croatia – BMW XM 2026
Croatia’s coastal highways and mountainous roads have become a favorite for car ads. The BMW XM 2026 campaign showcased the vehicle’s luxury and performance against the Adriatic coastline.
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3. Morocco – Land Rover Defender Dakar 2026
Land Rover filmed its Defender Dakar 2026 ad in Morocco’s Dades Gorge, emphasizing endurance and off-road capability. The winding canyon roads provided a dramatic stage for the SUV.
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4. Australia – Mazda CX-80 2026
Mazda’s CX-80 campaign used Queensland’s sugar-cane roads, blending lush greenery with sleek automotive design. The location highlighted Mazda’s balance of performance and lifestyle.
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5. Los Angeles, USA – Audi Q5 Sportback 2026
Los Angeles remains a hub for car commercials thanks to its diverse geography and reliable weather. The Audi Q5 Sportback 2026 ad featured sweeping shots of downtown highways and coastal cliffs.
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The Technical Side of Location Scouting
- Permits & Logistics: Cities like Los Angeles offer streamlined permitting.
- Drone Technology: FPV drones allow dynamic shots in rugged terrains.
- Weather Reliability: Sunny climates reduce production delays.
- Local Infrastructure: Film crews and equipment availability influence location choice.
Benefits for Brands
- Memorability: Stunning visuals make ads more shareable.
- Emotional Resonance: Landscapes evoke freedom, adventure, and aspiration.
- Global Appeal: Exotic locations attract international audiences.
- Authenticity: Real-world settings build consumer trust.
Risks & Challenges
- High Costs: International shoots demand large budgets.
- Logistics: Remote locations pose challenges for crews and equipment.
- Cultural Sensitivity: Brands must avoid misrepresenting local cultures.
- Environmental Impact: Filming in fragile ecosystems requires careful management.
SEO Optimization
- Primary keyword: Location scouting in car commercials 2026
- Secondary keywords: car ads filming locations, automotive advertising landscapes, YouTube car commercials, global car campaigns
- Structure: Clear H1, H2, and H3 headings for readability and SEO.
- Multimedia: YouTube links add depth and engagement.
Conclusion
Location scouting has become a defining feature of 2026 car ads. From Utah’s deserts to Croatia’s coastlines, Morocco’s gorges, Australia’s lush roads, and Los Angeles’ urban highways, brands are using real-world landscapes to tell powerful stories. These settings don’t just showcase cars—they embody the emotions of adventure, freedom, and aspiration that consumers crave
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