VIDEO versace Eyewear | Fall Winter 2020 TV commercial 2020 • The Women’s Fall-Winter 2019 collection explores the house’s codes through a new lens. The dichotomy of luxury and grunge is present on the runway, where rich fabrics feature unfinished hems and looks are adorned with signature Safety Pins. The collection is a celebration of Versace iconography, while contrasting styling elements, fabric innovation and an ode to photography deliver multi-dimensional impact on the runway. Key runway looks pay tribute to Versace’s storied relationship with fashion photography, featuring portraits of Donatella Versace by Richard Avedon. These images are reprised in the Fall-Winter Collection thanks to the support of the Richard Avedon Foundation. The American photographer lensed more than 30 campaigns for Versace over the course of 20 years, beginning with the Spring-Summer 1980 Collection. For the launch of the fragrance Blonde, Avedon created portraits of Donatella Versace in his studio in New York on February 3rd, 1995. The Blonde campaign, and in particular, the associated fragrance, lent further inspiration to the collection where new prints and embroideries showcase the house’s most distinctive perfume bottles. The print innovation continues in Versace’s colorful trademark style, mixing bold hues with house codes and references to art history. Monuments come to life in vivid tones on the Vittoria print through a bright representation of a statue from London’s National Gallery. An explosion of color celebrates the essence of Versace. Barocco-style V’s feature on silks, lurex jacquards and on the house’s new handbag line, Virtus. Taking its name from the Roman deity, Virtus symbolizes strength, courage, and character. A bold symbol of the brand’s aesthetic heritage, the central Barocco V characterizes the bag. The conflicting natures of luxury and grunge are revealed in the styling and details of the collection. Quintessential Versace hardware elements like the Greek Key and newly embellished Safety Pins are at the core of this juxtaposition. Cashmere knits are destroyed while raw-cut edges on colorful tweeds are overlaid with top-stitched silk bondage straps. Stockings are paired with slip dresses, faux furs are worn with the gold chains, and leather boots are dramatized with hardware buckles. “Bold women feel free to stay away from what is expected. With this collection, I wanted to show that side of a woman that isn’t afraid to step outside of her comfort zone because she knows that imperfection is the new perfection.” Donatella Versace Discover more about the #VersaceFW19 Collection
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