Turbotax is expanding its home ownership advertising
TurboTax 2022's Super Bowl event "Matchmaker" features elaborate sets that see walls and entire rooms move and rotate in and out of view, as well as a lineup of TurboTax clients -- including "Ted Lasso" star Jason Sudeikis S - Mutually deformable prosthetics. They each talk about their specific tax situation. SAN DIEGO--(BUSINESS WIRE)--TurboTax by Intuit (NASDAQ: INTU), the global technology platform behind TurboTax, QuickBooks, Credit Karma and Mailchimp, announces its new 2023 brand Promote the "Come to TurboTax" campaign. The combined campaign reminds people that they can use TurboTax without paying taxes. Instead, they can meet with a dedicated TurboTax expert while their taxes are being filed, so they can refocus on "not filing."
Turbotax ’s new commercial features a young couple trying to save for their first home
RC Cars (Spanish/English): A dad shares playtime with his kids to build the ultimate RC car jump. Already meeting with a TurboTax Live expert after their taxes are done, the three can spend time building and creating Not Taxes memories together. Fusion Food (Spanish): In this ad, we see a chef experimenting with Latin American flavors in the kitchen of her diner. Already relieved to have met a TurboTax Live expert when dealing with her taxes, she happily adds notes and completes perfect recipes with the freshest ingredients, doing what she loves: not taxes.
Turbotax is hoping to get people thinking about taxes in a more positive light
TurboTax has agreed to change some of its business practices, including: better informing users of eligibility to file taxes for free and no longer requiring consumers to restart their tax returns when they switch from a paid product to a free product, the announcement said. TurboTax also agreed to reform its business practices. For example, it had to suspend a "free, free, free" ad campaign that "lured" customers with the promise of free tax filings, but then demanded payment, according to a statement from New York Attorney General Letitia James.
- advertisement spot 2023
Notes for 319 'Not Taxes: Climbing'
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