VIDEO Spotify Ad Studio Stories: Wavo TV commercial 2019 • In an interview with Wavo CEO & Founder, Conor Clarke, Conor discusses how the landscape of music marketing has changed, and why Spotify is becoming an essential component of their marketing mix. 00:01 raivo is a marketing technology company 00:05 and agency we help artists market their 00:08 records their merchandise their tours 00:11 basically everything that goes into an 00:13 artists career we've been using spotify 00:16 ad studio for about a year now with 00:18 Spotify as new streaming conversion 00:20 metrics we're now getting attribution 00:23 metrics not just about how our 00:25 advertising campaign is resulting in 00:27 streams but actually much deeper actions 00:29 for an artist like adding a song to 00:31 their playlist or Hardiness song those 00:34 are the holy grail of metrics for an 00:36 artist recently we ran a campaign with 00:39 rich the kid it was incredible to see 00:41 almost 20% of the audience that we reach 00:44 go and take deeper actions like becoming 00:47 a new listener or adding the song to 00:50 their playlist that's the kind of thing 00:52 that's really really exciting about 00:55 Spotify advertising 00:57 [Music]
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