Rent-A-Center TV Spot, 'Intercambio'Check out Rent-A-Center's TV commercial, 'Intercambio' from the Furniture Stores industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.Rent-A-Center is a well-known name in the furniture and appliance rental industry. With over 3,000 locations across the United States, Rent-A-Center offers its customers the convenience of renting furniture, electronics, and appliances without having to commit to a long-term purchase. Recently, the company released a new TV spot titled 'Intercambio' that showcases the benefits of their service to potential customers.The commercial opens with a young couple, Maria and Javier, sitting on a couch in their empty living room. Maria expresses her desire to have a comfortable and stylish living room, but they are on a tight budget. Javier suggests going to Rent-A-Center to see what they have to offer. The couple then walks into a Rent-A-Center store, and they are greeted by a friendly staff member who explains the rental process to them.As Maria and Javier are browsing through the store, they are impressed by the wide range of furniture and appliances available. The staff member informs them that they can rent the items they want and exchange them for different ones if they change their minds or their needs change. This feature, known as the 'Intercambio' program, is highlighted throughout the commercial and is what sets Rent-A-Center apart from traditional furniture stores.The commercial also features a catchy Spanish song, 'Intercambio,' that adds a fun and energetic vibe to the ad. The lyrics of the song reflect the idea of exchanging and trying out different items until you find the perfect fit. This ties in perfectly with Rent-A-Center's 'Intercambio' program, making it a memorable and effective way to promote their brand.Apart from the catchy song and relatable storyline, the commercial also features real Rent-A-Center customers who share their positive experiences with the company. This adds a personal touch to the ad and shows that Rent-A-Center values its customers and their satisfaction.The choice of using a Hispanic couple as the main characters in the commercial is also significant. It showcases Rent-A-Center's commitment to catering to the needs of the Hispanic community, which makes up a significant portion of their customer base. This inclusive approach is commendable and adds to the brand's reputation as a customer-centric company.Additionally, the use of celebrities in the commercial also adds to its appeal. The popular Mexican actress, Itatí Cantoral, makes a cameo in the ad, further emphasizing Rent-A-Center's connection to the Hispanic community.Overall, Rent-A-Center's 'Intercambio' TV spot effectively captures the essence of their brand and the benefits of their rental services. It showcases their commitment to providing affordable and flexible options for customers looking to furnish their homes. With its catchy song, relatable storyline, and diverse representation, this commercial is sure to attract attention and drive more customers to Rent-A-Center.In conclusion, Rent-A-Center's 'Intercambio' TV spot is a successful marketing tool that effectively promotes their brand and differentiates them from their competitors. With its upbeat energy and relatable message, this commercial is a testament to the company's commitment to providing a convenient and affordable option for customers to furnish their homes. So, the next time you're in need of furniture or appliances, remember Rent-A-Center and their 'Intercambio' program – because sometimes, renting is the smarter choice.AgencyLaunch ... Agency, Mindshare ... Media Agency
- advertisement spot 2024