Bank of America TV Spot, 'Cedric's Cause'Check out Bank of America's TV commercial, 'Cedric's Cause' from the Banking & Payments industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.
Bank of America has recently released a new TV spot titled, 'Cedric's Cause', and it is making waves in the world of banking and payments. The commercial features the award-winning actor and comedian, Cedric the Entertainer, as he promotes the bank's commitment to supporting local communities and businesses.The ad begins with Cedric walking through a bustling neighborhood, highlighting the diverse businesses that make up the fabric of the community. He then enters a local coffee shop and approaches the owner, who is struggling to keep her business afloat. Cedric introduces himself as a representative of Bank of America and presents her with a check, explaining that the bank is committed to supporting small businesses like hers.The heartwarming commercial showcases Bank of America's dedication to giving back to the communities it serves. Through its Community Development Financial Institutions (CDFI) program, the bank provides funding and resources to support small businesses, affordable housing, and economic development in underserved communities.But the impact of this commercial goes beyond just promoting the bank's services. By featuring Cedric the Entertainer, a well-known and beloved celebrity, Bank of America is able to bring attention to an important cause and inspire viewers to take action.Cedric, who is known for his philanthropic work, is the perfect spokesperson for this campaign. He has been a long-time advocate for supporting small businesses and uplifting underserved communities. In the commercial, he not only represents Bank of America, but also serves as a role model for viewers, encouraging them to get involved and make a difference in their own communities.The choice of music for the commercial also adds to its impact. The song used is a cover of the classic hit, 'Lean on Me,' by Bill Withers, performed by alternative rock band, The War and Treaty. The lyrics of the song perfectly complement the message of the commercial, promoting unity and support for one another.The use of real small businesses and local communities in the commercial also adds to its authenticity. It showcases the bank's commitment to making a real difference in people's lives, rather than just promoting their services for profit.Bank of America's 'Cedric's Cause' commercial is a perfect example of how a company can use its platform to not only promote its brand, but also bring attention to important social issues and inspire positive change. It sends a powerful message of unity, community support, and the importance of giving back.In today's world, where large corporations are often criticized for their lack of social responsibility, Bank of America's commercial serves as a reminder that businesses can play a significant role in making a positive impact on society.So, if you haven't seen the commercial yet, be sure to check it out. And remember, the next time you choose a bank to do business with, consider their commitment to supporting local communities and businesses. Because, as Cedric the Entertainer says in the commercial, 'when we stand as one, we all prosper.'
AgencyHill Holliday ... Agency, Hill Holliday ... Creative Agency, TPN ... Digital Agency, Starcom ... Media Agency
- advertisement spot 2024