Reese's peanut butter cups have a "to do list" commercial where the protagonist tries to do everything on the list in one day
We know it's really easy to get people to want Reese's...you can basically show someone a mug and boom, they'll be craving a Peanut Butter Cup (it's true). So we started with a new slogan and mantra: "No Sorry". A confident affirmation, we have no regrets, we'll make you want a Reese's. We have no regrets, we know exactly what we are doing. We don't regret that we're better than any other candy...we're focused on this new venture and partnering with Will Arnett as the face of our brand. An unapologetic, persuasive devil on your shoulders instead of subtly urging you to stop what you're doing and get a Reese. The first "campaign" for Reese's Cups was simple - a photo of H.B. Reese's family titled "16 Great Reasons to Buy Reese's." Reese would later tout his candy's affiliation with Hershey (which supplied the chocolate coating before it was bought by the company in the 1960s), saying, "Made in Chocolate City—so it must be delicious!"
The commercial is entertaining and motivational, and it teaches the importance of focusing on important tasks and not being overwhelmed by the list
Whether on radio, print or television, these ads are everywhere. There's no denying that the charming ad is not only entertaining, it's downright entertaining. Reese's isn't about selling products, it's about candy that makes you want to dig deeper into it. I remember an old college textbook, Ad Review: How to Deconstruct Ads to Build Better Ads, and one of the assignments was to analyze why Reese's ads worked. The campaign ran for nearly 15 years, spawning countless classic ads that focused on the uniqueness and individuality of consumers. The result is a clean, effective campaign that will be remembered long after it's over. After Ogilvy & Mather split in 2005, Reese's ads tried all sorts of different things, including the use of social media, their flashy, operatic "still perfect" ad, and what they did to their Crunchy Cookie The Weird Cupspiracy Thing To Promote And Hype Peanut Butter Cups.
The ad introduces the reese's peanut butter cups to do list, which is a checklist of 23 things to do in one day
In the US, Reese's Peanut Butter Cups are typically packaged in packs of 2, 4, 5, 10, or 20 on thin, rigid cardboard trays in distinctive orange wrappers. The "Classic" two-pack is 0.75 oz. Mugs since 2001 (originally 0.9 oz size, reduced to 0.8 oz in 1991), "Extra Large" four-packs in the early 1980's are 0.7 oz size. Mugs (originally 0.8 oz mugs until 1991) and "lunch" packs of eight are 0.55 oz. cup. "Large" three-pack 0.7 oz. Comes in 0.6 oz cup and pouch. Mugs are also provided. Reese's Miniatures are available in a variety of pocket sizes and foil colors for seasonal themes such as festive red, gold and green. In Canada, they are packaged as Reese's Peanut Butter Cups, but their American name is still widely used. Possessive names are only recognized in English grammar, so they were dropped in Canada to make the name bilingual. Previously packaged in packs of two, now standard packs are three 0.55 oz. cups or an extra-large variant with four cups. In the UK and Ireland they were initially only available in packs of two, but are now available in packs of three, five and micro packs. In 2008, Reese's Peanut Butter Cups were sold in Europe by Hydro Texaco and 7-Eleven. In Australia, Reese's products are sold in many specialty confectionary stores, as well as US stores such as Costco. In season when retailers are offering holiday-themed candies, Reese's Peanut Butter Candies come in a variety of shapes and still feature the standard candy theme of the traditional Reese cup (peanut butter in a chocolate shell). They are sold in a 6-pack configuration, but are often sold individually. Although the outer packaging was changed to reflect the theme of the representative festival, the actual festival itself was never presented.
- advertisement spot 2023
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