Like other companies, Red Bull embodies the truth of that statement. While many companies rely on logos to sell their products and tout the unique benefits of one invention or another, Yoovidhya and Mateschitz's idea is fueled by another force: myth. Instead of controlling production, Red Bull's owners have mastered the art of distribution in a different way than their competitors.
Red Bull is an unrivaled marketing powerhouse. When it comes to their marketing strategy, the brand takes everything they do to the extreme. While they employed a myriad of different strategies, they were all about one concept: creating content and experiences that people were interested in, even if they weren’t interested in energy drink brands.
Red bull's "see it from a different slant" commercial is full of creative stunts and hilarious momentsWatch Red Bull's 30-second TV commercial for the energy and sports drink industry 'See it differently'. Follow this page to learn more about songs, characters and celebrities
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The commercial highlights the creative potential of red bull productsToday, Red Bull has an unprecedented content marketing strategy focused on action sports, user-generated content and influencer marketing, and is a shining example of how to evolve a marketing strategy without changing a brand's focus and mission.
Because it focuses on building its own brand, Red Bull advertising always brings good results. The event was a teaser made shortly before summer hits. In order to let the audience know the new look of the can, they came up with a brilliant idea. Added pictures and video of a typical summer day.
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