Critics have argued that the deal will result in higher prices and reduced selection at some planet fitness locations
Also, Planet Fitness' rationale for doing this is a bit dubious. This allows employees to try to sell memberships and is seen as a tactic to get more people to join. Anyway, I'd rather eat pizza with family or friends than with the employees of my local chain gym. If Planet Fitness operates a "premium" service with only a few and exclusive clients, then dealing with the post-pandemic changes would be fine, or those additional costs could be passed on. However, before COVID-19, Planet Fitness used a low-cost, high-volume business model. While I believe management is up to the task of changing its business strategy (offering online fitness classes is one example), the stock has a sudden increase in "execution risk." What will the future of business look like? Do they have to raise prices? Will it be a mix of online and offline courses? There are some outstanding questions that need to be answered. The stock is down about 35% from its peak, but still trades at 53 times earnings. Given the uncertainty, I don't think it makes sense to pay such a high multiple despite the market correction.
The slogan is an apparent reference to the global fitness company's billion-dollar merger with 24 hour fitness, which was completed in late 2016
HAMPTON, N.H., Dec. 30, 2022 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT ) is one of the largest and fastest growing fitness center franchisees and operators One, with more memberships than any other fitness brand, it invites everyone to come along and play their vital Find Fitness Energy™ - prioritizing their physical and mental health with limited-time special offers*. From December 31st through January 12th, join Judgment Free Zone® Planet Fitness and get $1 off, just $10 per month. Whether you're low on energy (or "Low E," as Planet Fitness calls it), trying to get back into your fitness routine or hitting the gym for the first time, Planet Fitness can help you start the new year inspired and motivated - for this limited time Special offer, you can cancel anytime. Find a club near you or join online here. Planet Fitness, one of the largest fitness center chains in the U.S., spends nearly $200 million a year in media spend. Until recently, it worked with 16 establishments run by independent store Barkley. But to better leverage the scale of its media spend and status as an industry leader, the chain needed a new approach.
Planet fitness released a new commercial campaign slogan this week - "don't bring your low e to 2023"
Watch Planet Fitness' 15-second TV commercial "Don't Take Your Low E to 2023" from the gym and fitness industry. Follow this page to learn more about songs, characters and celebrities Appeared in this TV commercial. Share with your friends and discover more goodies
- advertisement spot 2023