Nissan Commercial All-New 2025 Nissan Armada | Behind the Design Spot

VIDEO Nissan All-New 2025 Nissan Armada | Behind the Design TV commercial 2024 • All-New 2025 Nissan Armada | Behind the Design Discover the bold, all-new design of the 2025 Nissan Armada with Nissan senior design director Ken Lee as he explains how the team created a strong, cohesive design that provides an immediate sense of capability and security. Explore the All-New Armada, including the first-ever Armada PRO-4X SUV: https://www.nissanusa.com/vehicles/fu... Armada arrives for 2025 with an all-new design that conveys capability while maintaining a premium appearance. Nissan senior design director Ken Lee discusses the details that set Armada apart and the steps designers took to make it the boldest one yet. Plus, Lee shares the changes designers made to emphasize the elevated ruggedness and go-anywhere capability of the first-ever Armada PRO-4X. Subscribe to the Nissan USA YouTube channel: https://www.youtube.com/user/nissanus... Connect with us online: Website – http://www.nissanusa.com Facebook – / nissanusa X: / nissanusa Instagram: / nissanusa Pinterest – / nissanusa 0:00 [Music] 0:07 for our design theme we wanted to make 0:08 the vehicle tougher and Bolder at the 0:11 same time we want to create an interior 0:13 that's high-tech and premium the allnew 0:16 2025 Armada has five well-appointed 0:19 grades and this is the allnew pro 4X the 0:23 first pro 4X in Armada history the pro 0:26 4X is really special to us and we wanted 0:28 to make the vehicle look unique 0:30 starting with the high clearance front 0:32 fascia which emphasizes the Steep 0:34 approach angle and we have the lava red 0:36 recovery hooks in the front and the skit 0:39 plate and moving to the side we have the 0:41 fender flares which really emphasize the 0:43 ruggedness and the go anywhere 0:45 capability one of the key design 0:47 elements is the kick up shape on the 0:49 d-pillar this is very iconic for Nissan 0:52 and we have evolved it to have a 0:54 floating roof which allows for a 0:56 two-tone color scheme on the back of the 0:59 vehicle the double c-shaped signature is 1:02 echoed from the front and is connected 1:04 by a light bar in the center making a 1:07 very high- Tech impression when 1:09 designing the new interior one of our 1:11 keyw was unbreakable Prestige we looked 1:14 through many different design themes and 1:16 came up with this t-shaped structure 1:19 that emphasized the strength of the 1:21 vehicle we have twin 14.3 in display 1:25 screens that are large and they look 1:27 absolutely beautiful in the interior but 1:29 at the same time time we want this to be 1:30 a very natural and ergonomic place for 1:33 the driver and passengers so we have 1:36 retained physical switches where it 1:38 matters the most there's attention to 1:40 detail and high quality materials 1:42 throughout the interior the material 1:45 choices are upscale and Rich the 1:47 instrument panel door panels and center 1:50 console are all wrapped and stitched so 1:53 overall we've created this tough 1:54 off-road machine that's very functional 1:57 and purposeful yet we give it flare with 2:01 the premium materials and quality 2:03 touches and even the componentry are all 2:06 welld designed and thought out

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