cast of the Ulta Beauty Holiday Gift commercial

The holiday season is the Super Bowl of beauty. It's the time when brands pull out all the stops, creating campaigns that are as glittering and glamorous as the products they're selling. And in 2025, no one did it bigger than Ulta Beauty. Their holiday campaign, titled "Holiday Happens Here," was a veritable who's who of the beauty and entertainment world, bringing together reality TV royalty, music legends, and trusted beauty experts all in one place.

If you've seen the commercials or scrolled through the holiday gift guides, you've likely been dazzled by the star power. The question on everyone's mind is: "Who is in the Ulta Beauty Holiday Gift Guide commercial?"

Let's meet the full, star-studded cast of the Ulta Beauty 2025 holiday campaign.

The Main Event: "Holiday Happens Here"

The centerpiece of Ulta's 2025 holiday campaign is a dazzling commercial titled "Holiday Happens Here." This spot is designed to capture the excitement, the glamour, and the sheer joy of finding the perfect gifts for everyone on your list.

Watch the main "Holiday Happens Here" commercial here:

Watch YouTube video

(Note: The direct link encountered a technical issue. We recommend searching for "Ulta Beauty Holiday Happens Here 2025" on YouTube to see the full commercial.)

This ad features a powerhouse trio of celebrity talent, each bringing their own unique brand of glamour and influence to the campaign.

Kylie Jenner

The youngest of the Kardashian-Jenner dynasty, Kylie Jenner is a global beauty mogul in her own right. Her brand, Kylie Cosmetics, is a staple at Ulta, and her presence in the campaign is a massive draw for her millions of fans. She represents the modern, trend-setting, social-media-savvy side of beauty.

Paris Hilton

The original influencer, Paris Hilton, brings a dose of early-2000s nostalgia and undeniable star power. Her brand is all about fun, glamour, and living the "simple life" in style. Her inclusion connects Ulta to a generation that grew up with her and introduces her iconic vibe to a new audience.

Khloé Kardashian

Completing the reality TV trifecta is Khloé Kardashian. Known for her wit, her fitness journey, and her strong family bonds, Khloé brings a relatable and down-to-earth energy to the campaign, balancing the other stars perfectly.

Together, these three women represent different facets of modern beauty: ambition, nostalgia, and family. Seeing them together in one commercial is a cultural moment.

The Musical Surprise: Tina Knowles and Beyoncé

One of the most unexpected and delightful elements of the Ulta holiday campaign was the involvement of Tina Knowles, the matriarch of one of music's greatest dynasties. And the surprise didn't stop there: the track she recorded was produced by none other than her daughter, the legendary Beyoncé.

Watch the behind-the-scenes video with Tina Knowles here:

Watch YouTube video

In this video, you can see Tina Knowles in the studio, recording her own special version of a classic holiday song. The production, helmed by Beyoncé, gives the track a unique, soulful, and contemporary feel that perfectly matches the energy of the campaign.

This collaboration is a masterstroke for several reasons:

Legacy and Respect: Tina Knowles is a beloved figure, known for her grace, style, and role in shaping two of the biggest stars in music.
The Beyoncé Connection: Having Beyoncé's name attached, even behind the scenes, generates immense buzz and excitement.
Authenticity: The mother-daughter collaboration feels genuine and heartwarming, perfectly in line with the holiday spirit.

The Beauty Editors: ESSENCE x Ulta

Ulta also recognized that celebrity power, while essential, is only part of the story. Shoppers also crave trusted, expert opinions to guide them through the thousands of products available. That's where their partnership with ESSENCE magazine came in.

Watch the ESSENCE x Ulta Holiday Gift Guide here:

Watch YouTube video

This video, which has garnered an astonishing 1.33 million views, is a treasure trove of holiday inspiration. It features two key figures from the ESSENCE team:

Kéla: A prominent editor and beauty expert who brings her deep knowledge and keen eye to the selection.
Joslyn Walker: Another key voice from ESSENCE, helping to curate a list of gifts that are both trendy and timeless.

This partnership is crucial because it bridges the gap between celebrity endorsement and trusted journalism. Kéla and Joslyn aren't just selling products; they are curating an experience, offering advice that their loyal readers have come to trust.

The Experts: The Ulta Beauty Team

Finally, no Ulta campaign would be complete without the people who know the products best: their in-house team of experts. The Ulta Beauty YouTube channel is a wealth of tutorials and tips, featuring a talented group of stylists and artists.

With over 116,000 subscribers and thousands of videos, this channel is the ultimate resource for beauty lovers. The holiday campaign features several key experts:

Nick: A talented stylist who appears in numerous tutorials.
Anna: A beauty expert with a keen eye for the latest trends.
David: A hair specialist who breaks down complex styles into easy steps.
Jaleesa: A makeup artist who creates stunning looks for every occasion.

These experts are the backbone of Ulta's content strategy. They provide the practical, how-to advice that empowers customers to recreate the looks they see in the celebrity ads.

The Complete Cast: A Summary

So, who appears in the Ulta Beauty Holiday Gift Guide commercial? The answer is a wonderfully diverse and star-studded lineup:

NameRole in Campaign

Kylie Jenner	Celebrity ambassador, representing Kylie Cosmetics and modern beauty.
Paris Hilton	Celebrity ambassador, bringing nostalgia and glamour.
Khloé Kardashian	Celebrity ambassador, adding relatable family energy.
Tina Knowles	Musical star, recording a special holiday track produced by Beyoncé.
Kéla (ESSENCE)	Beauty editor, curating the ESSENCE x Ulta gift guide.
Joslyn Walker (ESSENCE)	Beauty editor, co-hosting the ESSENCE gift guide video.
Nick	Ulta Beauty expert, appearing in tutorials and tips.
Anna	Ulta Beauty expert, sharing trend insights.
David	Ulta Beauty hair specialist.
Jaleesa	Ulta Beauty makeup artist.

Why This Cast Works

Ulta's 2025 holiday campaign is a masterclass in multi-faceted marketing. They've assembled a cast that appeals to every possible audience:

AudienceRepresented By

Reality TV Fans	Kylie, Khloé, and Paris Hilton.
Music Lovers	Tina Knowles and the Beyoncé-produced track.
Beauty Enthusiasts	The ESSENCE editors and the Ulta expert team.
Tutorial Seekers	Nick, Anna, David, and Jaleesa on YouTube.

By covering all these bases, Ulta ensures that no matter why you're watching—for celebrity gossip, for expert advice, or for practical how-tos—you'll find exactly what you're looking for.

Conclusion: Where Holiday Magic Happens

The Ulta Beauty 2025 holiday campaign is a celebration of everything that makes beauty so exciting: the stars, the experts, the products, and the joy of giving. From the mega-wattage of Kylie, Khloé, and Paris to the musical surprise of Tina Knowles and the trusted guidance of the ESSENCE editors and Ulta's own expert team, this cast has something for everyone.

So, the next time you see that "Holiday Happens Here" commercial, you'll know the full story. You'll be watching a true ensemble cast, united by a shared love of beauty and the magic of the season.

Click the links above to watch the behind-the-scenes magic, explore the ESSENCE gift guide, and dive into the endless tutorials on the Ulta Beauty YouTube channel. Happy holidays, and happy shopping!