singer in the Adidas Summer 2025 campaign ad

Summer is a feeling. It's the heat of the sun on your skin after months of cold. It's the sudden surge of energy in the air as the world wakes up. And it's the soundtrack that plays while you're making memories with friends, pushing your limits, or simply enjoying the longer days. For 2025, Adidas has understood this better than anyone. They haven't released just one campaign; they've released a series of them, each with its own distinct voice, its own musical identity, and its own powerful way of capturing the spirit of the season.

If you've been watching television, scrolling through social media, or even just walking past a billboard, you've likely heard a wide range of music—from classic doo-wop harmonies to emotionally charged ballads to unexpected viral singing sensations. The question on everyone's lips is: "Who sings in the Adidas Summer 2025 campaign ads?"

The answer is a fascinating and wonderfully diverse mix of legends, global superstars, and completely unscripted viral moments. Let's meet the voices behind the summer.

The Originals Campaign: A Superstar Reunion

The undeniable centerpiece of Adidas's 2025 summer advertising is a campaign for their iconic Originals line, focusing specifically on the timeless Superstar shoe. And for this, they have truly pulled out all the stops.

Watch the Adidas Originals "Superstar" commercial here:

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This ad is a masterclass in cultural mashups, blending eras and genres with effortless cool. It is narrated by the one and only Samuel L. Jackson, whose unmistakable, powerful voice brings an instant layer of gravitas and undeniable coolness to every single syllable. But the music is where things get truly, deeply interesting.

The Song: "Only You (And You Alone)" by The Platters

The song playing throughout the commercial is the classic 1955 doo-wop hit "Only You (And You Alone)" by The Platters. This choice is pure, unadulterated genius. The song is romantic, timeless, and deeply nostalgic, evoking a sense of sweet, simple longing. It provides a beautiful, gentle, and unexpected contrast to the modern, high-energy visuals and the futuristic style of the stars featured.

But the music isn't just a background track. It's woven into the very fabric of the commercial, which features two absolute megastars from completely different corners of the music universe:

Jennie (BLACKPINK): The global K-pop sensation brings her massive, fiercely loyal international following and undeniable star power. Her presence instantly connects Adidas to the biggest and most passionate music phenomenon in the world right now.
Missy Elliott: The legendary rapper, visionary producer, and boundary-breaking fashion icon is a living, breathing piece of hip-hop history. Her inclusion ties the brand to decades of cultural influence, innovation, and unapologetic creativity.

Seeing Jennie and Missy Elliott—two icons from different eras, different continents, and different genres—moving in perfect sync to the same classic song, is a powerful and moving statement about the timelessness of true style and the beautiful universality of music.

The Emotional Heart: "You Got This"

While the Originals campaign is all about undeniable style and superstar power, another Adidas 2025 campaign focuses on something far deeper and more vulnerable: the immense mental pressure of competitive sports. Titled "You Got This," this emotional and powerful spot tackles the anxiety, expectation, and isolation that athletes at every level can face.

Watch the "You Got This" commercial here:
(Note: The specific link for this video encountered a technical error. We highly recommend searching for "Adidas You Got This 2025" directly on YouTube to experience this powerful and moving ad for yourself.)

The music for this campaign is not just an accompaniment; it is the very heart of its emotional impact. The track is a brand-new, stunning interpretation of the Velvet Underground's classic "I'm Sticking With You," and it was produced by the brilliant, singular British musician James Blake.

James Blake is renowned for his sparse, deeply emotional, and atmospherically rich music. His production style—often featuring his own ethereal, layered vocals over minimalist piano chords and subtle electronic textures—is perfectly, exquisitely suited to the campaign's vulnerable message. The song, in his hands, transforms into a reassuring whisper, a gentle reminder that you are not alone in your struggles, that someone (your team, your family, your coach, or even just your own inner voice) is always sticking with you.

The Viral Sensation: Anthony Edwards Sings Fantasia

Sometimes, the very best marketing isn't planned in a boardroom. It's organic, completely unexpected, and utterly authentic. That's precisely the case with one of the most talked-about Adidas moments of 2025, featuring NBA superstar Anthony Edwards.

Watch the viral Anthony Edwards video here:

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This video, which has garnered over 6,500 views, captures the Minnesota Timberwolves guard in the backseat of a car, passionately and joyfully singing along to "When I See U" by the legendary R&B singer Fantasia. It's raw, it's unfiltered, and it's utterly charming in its authenticity.

While this isn't a produced commercial in the traditional sense, it has become an inseparable part of the Adidas summer conversation. It shows a completely different side of a superstar athlete—vulnerable, joyful, goofy, and deeply relatable. The song choice, a beloved and iconic R&B ballad, instantly connects Edwards to a massive audience of music fans who grew up with that track. It's a heartwarming reminder that even the most dominant, competitive athletes on the planet are, at their core, just fans of music like the rest of us.

The Future of Football: Lamine Yamal and Pau Cubarsí

Adidas's summer 2025 campaign also looks firmly and excitingly to the future, featuring two of the most thrilling young talents in world football: Lamine Yamal and Pau Cubarsí, the teenage sensations from FC Barcelona.

Watch the Adidas Football commercial here:

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This spot focuses purely and simply on the sheer, unadulterated joy and breathtaking skill of the beautiful game. The music here is likely high-energy, modern, and perfectly designed to highlight the lightning-fast moves, the close control, and the raw talent of these teenage prodigies. It's a completely different vibe from the nostalgic doo-wop of the Originals ad or the emotional, introspective ballad of "You Got This." It's pure, unfiltered, adrenaline-pumping football energy.

The inclusion of these young stars, alongside a veteran legend like David Villa (who also makes an appearance), powerfully shows Adidas's deep and genuine commitment to celebrating and supporting every single generation of athlete.

A Summary of Voices: The Adidas Summer Choir

So, to definitively answer the question "Who sings in the Adidas Summer 2025 campaign ads?" we have a wonderfully diverse and impressive list:

CampaignMusic/VoiceArtist/Figure

Adidas Originals "Superstar"	"Only You (And You Alone)"	The Platters (original classic)
	Narration	Samuel L. Jackson
	Featured Stars	Jennie (BLACKPINK), Missy Elliott
"You Got This"	"I'm Sticking With You" (reinterpretation)	Produced by James Blake
Anthony Edwards Moment	"When I See U"	Fantasia (passionately sung by Anthony Edwards)
Adidas Football	High-energy, modern track	Various / Studio Production

Why Music Matters So Deeply to Adidas

Adidas's significant investment in such a thoughtfully diverse musical landscape for their 2025 summer campaigns is no accident. Music is the single fastest and most direct route to forging a genuine emotional connection with an audience.

Nostalgia: The Platters song in the Originals ad taps into a warm, collective, and deeply comforting memory.
Empathy: James Blake's sparse, ethereal production in "You Got This" creates a safe, introspective, and deeply emotional space for the viewer.
Relatability: Anthony Edwards passionately singing Fantasia makes a global superstar feel like a friend, instantly humanizing him.
Energy: The football ad's driving, modern beat gets your heart pumping and your blood moving.

By using music this thoughtfully and strategically, Adidas isn't just selling shoes and athletic wear. They are selling feelings, memories, and a powerful sense of belonging to something bigger than ourselves.

Conclusion: The Ultimate Summer Soundtrack

The next time you see an Adidas ad this summer, stop and listen closely. You might hear the classic, timeless harmonies of The Platters, the emotionally resonant production of James Blake, the unexpected and joyful karaoke session of an NBA superstar, or the high-energy, driving beat accompanying the next generation of football legends.

Each song, each voice, tells a completely different story. But they all share one powerful, unifying thread: they are the voices of the season, and they are warmly inviting you to be a part of it.