MSC Cruises has launched a new series of advertisements titled "That's Funny," featuring brand ambassadors Drew Barrymore and Orlando Bloom. Released in early 2026, the campaign builds on the "Let’s Holiday" platform that originally debuted during the Super Bowl. These ads are highly relevant for travelers seeking a vacation that balances European elegance with familiar American comforts.
The campaign was filmed aboard the MSC World America, the line's flagship designed specifically for the North American market. By using lighthearted banter between Barrymore (the ship’s godmother) and Bloom, the commercials highlight the diverse amenities and immersive experiences available on board.
🌟 Section 1: What is the video about? (H2)
The "That's Funny" commercial is a playful exploration of life on board a modern MSC mega-ship:
Playful Banter: The ad features Barrymore and Bloom engaging in humorous exchanges while exploring the ship’s highlights, poking fun at their own cultural differences.
Onboard Activities: It showcases the pair enjoying a wide range of experiences, from afternoon tea at the MSC Yacht Club to karaoke at The Loft.
Dining Highlights: The video features the celebrities enjoying fresh pasta at the only Eataly at sea and watching "footy" at the Masters of the Sea pub.
🎯 Section 2: Main Message or Purpose (H2)
The primary objective of this campaign is to inform and attract North American travelers by positioning MSC as a premium yet accessible alternative to traditional American cruise lines. It provides value by demonstrating that travelers do not have to choose between luxury and comfort. The core message is that an MSC holiday offers a "taste of Europe" while exploring popular destinations like the Caribbean.
📊 Section 3: Key Video Data (H2)
| Element | Detail |
| Video Title | MSC Cruises: That's Funny |
| Starring | Drew Barrymore & Orlando Bloom |
| Ship Featured | MSC World America |
| Campaign Platform | "Let's Holiday" |
| Strategic Focus | European Style & American Comfort |
🎁 Section 4: Reasons to Watch (H2)
Celebrity Chemistry: Watch the charming and safe banter between two Hollywood stars as they navigate the high seas.
Ship Innovations: Get a first look at the MSC World America, including its futuristic architecture and exclusive MSC Yacht Club.
Vacation Inspiration: See a whirlwind of cruise adventures, including sun-soaked beaches and thrilling excursions.
Diverse Amenities: Explore the variety of dining and entertainment options, from sports bars and gelato shops to world-class spas.
🔑 Suggested Keywords (H2)
MSC Cruises That's Funny Ad
Drew Barrymore Orlando Bloom MSC
MSC World America 2026 Features
European Style American Comfort Cruise
MSC Yacht Club Luxury Experience
Let's Holiday MSC Campaign
✨ Next Step
Would you like me to find the latest Wave Season deals for MSC Cruises mentioned in this campaign, or perhaps provide a detailed tour of the MSC Yacht Club amenities?
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