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Release Date: 2026-01-16
The Make Your Best spot showcases how adding McCormick spices and seasonings can turn ordinary recipes into memorable moments — whether that’s a weeknight dinner, a weekend cook-up, or a special gathering. The campaign celebrates creative cooking, flavor exploration, and confidence in the kitchen, encouraging viewers to bring their best to every dish they prepare. McCormick calls this new creative platform “Everyday” with the tagline “Make Your Best,” built around the idea that flavor sparks personal expression in the kitchen and boosts at-home cooking experiences. (Ads of the World)
The main goal of this video is to inspire and motivate cooks — especially Millennials and Gen Z — to view home cooking as a creative endeavor rather than just a daily chore. By showing compelling food imagery and relatable moments around the dinner table, McCormick wants to shift its perception from a familiar spice brand to a culinary partner that makes meals more meaningful. The “Make Your Best” message speaks to confidence in your cooking, bold flavor choices, and enjoying the process of making great food. (Mediapost)
| Element | Detail |
|---|---|
| Video Title | Make Your Best with McCormick |
| Brand / Channel | McCormick / YouTube |
| Campaign Tagline | Make Your Best |
| Campaign Name | Everyday (McCormick masterbrand platform, 2026) |
| Purpose | Inspire home cooks to elevate everyday meals with flavor |
| Core Audience | Home cooks, Millennials & Gen Z flavor seekers |
| SEO Keywords | McCormick Make Your Best campaign, McCormick flavor inspiration video, home cooking with spices |
Flavor Inspiration: The video highlights how McCormick spices and blends can boost flavor and confidence in home cooking — from simple weeknight meals to memorable dishes. (McCormick)
Brand Evolution: It represents McCormick’s shift to a more creative, culturally relevant voice focused on food as self-expression (the Everyday platform). (Ads of the World)
Engagement with New Audiences: By targeting Millennial and Gen Z home cooks looking for inspiration and confidence in the kitchen, the spot reflects broader culinary trends. (Mediapost)
Cooking Motivation: Seeing food prepared with flair and flavor can motivate viewers to try new dishes, techniques, or spice blends they may not have considered before.
Main Keyword:Make Your Best with McCormick campaign
Variations & Long-Tail Keywords:
McCormick Make Your Best home cooking video
McCormick Everyday flavor platform ad
McCormick spices cooking inspiration 2026
elevate meals with McCormick seasonings
Related to Topic:
flavor ideas for everyday cooking
spices and seasonings home recipes
McCormick kitchen inspiration
Make Your Best with McCormick is more than a simple commercial — it’s part of McCormick’s new 2026 creative platform designed to inspire home cooks to bring bold flavor and personal expression to everyday meals. By showcasing spices and seasoning as tools for creative cooking rather than just pantry essentials, McCormick encourages viewers to take pride and joy in their cooking — and make their best meals every day. (Mediapost)
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