Lucchese Commercial The Last Comes First Spot

VIDEO Lucchese The Last Comes First TV commercial 2025 • The Last Comes First Lucchese has spent generations perfecting the art of craftsmanship. Every hide, every stitch, every detail, all shaped by hands that honor tradition while pushing it forward. The Last Comes First. Before the leather, before the stitching, before the finishing touches—it all begins with the last, the foundation of every Lucchese boot. This philosophy guides everything we create. Luxury isn’t about excess. It’s about intention. The quiet confidence of a well-worn spur, the weight of fine leather shaped by time, the balance of elegance and utility. The craftsmanship of a well-made boot. This season, we return to the foundation of our craft: Fit. Materials. Makers. Design. Silhouette. Heritage. Color. Seven pillars that define Lucchese. Each new piece we introduce is a tribute to these principles. Honoring the West, built to endure. The next chapter of Lucchese is here.

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Lucchese Commercial The Last Comes First Spot

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