Behind the Scenes of iMPOWER by Prabal Gurung for JCPenney#JCPenney #PrabalGurung #iMPOWERWe kick off Women’s History Month with a group of inspiring women, and designer Prabal Gurung. Together, they form an alliance of iMPOWERMENT—champions for women of all shapes, sizes, ethnicities, ages and lifestyles. Let's go behind the scenes of this collaboration with JCPenney. Shop iMPower by Prabal Gurung for JCPenney: https://jcp.is/3SV0aZqMore spring outfit ideas here:• Spring to Summer ...Get JCPenney Coupons and Promo Codes when shopping online or in-store: https://jcp.is/2vM6VWsDon’t miss the latest videos from JCPenney. Subscribe today: https://www.youtube.com/c/jcpenney?su...Also find us on:Website: https://www.jcpenney.com/Facebook: https://www.facebook.com/jcpTwitter: https://twitter.com/jcpenneyInstagram: https://www.instagram.com/jcpenney/Pinterest: https://www.pinterest.com/jcpenney/Go behind the scenes of the iMPOWER by Prabal0:03 I'm Prabal Gurung and I'm a fashion designer0:05 When this opportunity came with JCPenney, I've always0:09 loved what JCPenney had been doing for a longest period of time and0:13 I wanted to come up with this idea of empower - iMPOWER0:15 When somebody tells you, tell your story uninhibited, honestly0:21 And this is the story of that0:23 It's like a pinch me moment for me. In so many ways, it's like a dream come true0:29 One thing that is really important for me and I'm really excited about is the0:31 affordability factor of all these pieces0:35 This collection, this collaboration with JCPenney, a spring collection0:38 It was such an exciting thing to me because I could address all those hundreds of women that0:44 I get emails saying like "You know, do you see us?"0:49 The greatest thing about the collection is that0:52 it's made for everyone, everyone will feel seen0:56 There's so many different ways that a dress can empower you to express yourself that day1:00 and that's the beauty of what fashion does for us1:03 I think an outfit has the ability to hold so much power1:09 I can move in this, I feel pretty, I feel strong1:13 To wear something that one is curated towards expression1:18 of color and design, I think is really impactful and also size inclusivity1:24 For me, when I wear his clothes, I wear his claws, I wear empowerment1:29 And that's what JCPenney is about, it's about people of America1:33 and he really wants to speak to them1:36 At the end of the day what we all want to realize is the power lies within us1:42 I am Nyakio, iMPOWER1:45 I am Shalom, iMPOWER1:48 I am Sara, iMPOWER1:51 I am Natalia, iMPOWER1:53 I am Cece, iMPOWER1:55 I am Varsha, iMPOWER1:58 iMPOWER1:59 Prabal Gurung2:00 for JCPenney- advertisement spot 2023
Notes for 1 Behind the Scenes of iMPOWER by Prabal Gurung
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