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Release Date: 2026-01-12
Jaeger‑LeCoultre’s “The First Beat” campaign is a cinematic tribute to the origins of time in watchmaking. It focuses on the Rendez‑Vous collection, a line of feminine timepieces that combine mechanical mastery with jewelry‑like elegance. The video emphasizes the idea that every journey begins with a first beat—the spark that sets everything in motion Jaeger-LeCoultre.
The purpose of “The First Beat” is to connect the poetry of watchmaking with human emotion. It entertains with cinematic storytelling, informs viewers about the Rendez‑Vous collection, and inspires admiration for the artistry behind Swiss horology. The value lies in positioning Jaeger‑LeCoultre as a brand that merges technical innovation with timeless beauty.
| Element | Detail |
|---|---|
| Campaign Title | The First Beat: Rendez‑Vous |
| Brand | Jaeger‑LeCoultre |
| Ambassador | Zhang Ziyi |
| Collection Focus | Rendez‑Vous Classic Moon, Rendez‑Vous Night & Day |
| Launch Date | January 2026 |
| Theme | “Every beginning starts with a first beat” |
Sources: Jaeger-LeCoultre
Jaeger‑LeCoultre’s “The First Beat: Rendez‑Vous” campaign is more than a watch advertisement—it’s a celebration of beginnings, artistry, and timeless elegance. By combining cinematic storytelling with horological innovation, the brand invites viewers to experience the magic of the first beat.
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