Dove Beauty Bar TV Spot, 'Los tiempos cambian'Check out Dove (Skin Care)'s TV commercial, 'Los tiempos cambian' from the Skin & Foot Care industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.Dove has been a household name in the beauty industry for decades, known for their commitment to promoting body positivity and self-love. Their latest TV spot, 'Los tiempos cambian' (which translates to 'times change'), is no exception. This emotional and empowering commercial showcases the evolution of beauty standards and how Dove has been at the forefront of this change.The commercial opens with a young girl flipping through a magazine filled with unrealistic and airbrushed images of women. As she continues to turn the pages, we see different women from different eras, all conforming to society's unrealistic beauty standards. From the 1950s with its hourglass figure obsession to the 90s with its 'heroin chic' look, Dove reminds us of the narrow and unattainable ideals that have been imposed on women for far too long.But then, the commercial takes a positive turn as we see a diverse group of women, of all shapes, sizes, and ages, using Dove's iconic Beauty Bar. The message is clear – Dove believes in real beauty, and that everyone is beautiful in their own unique way. The commercial ends with the powerful statement, 'beauty is not one type, it's every type,' reiterating Dove's commitment to inclusivity and diversity.One of the most remarkable things about this commercial is the use of real women instead of models. The women featured in the ad have different body types, skin tones, and ages, representing the diversity of the real world. This adds authenticity and relatability to the commercial, making it more impactful and resonating with viewers on a deeper level.The song choice for this commercial is also significant. The Spanish version of the iconic song 'I am Woman' by Helen Reddy plays in the background, adding to the empowering and uplifting tone of the ad. The use of Spanish is also a nod to Dove's commitment to inclusivity and reaching out to diverse audiences.The 'Los tiempos cambian' commercial not only promotes Dove's Beauty Bar but also sends a powerful message about the evolving beauty standards and how Dove has been a pioneer in promoting real beauty. By featuring real women and showcasing the brand's values of inclusivity and diversity, Dove continues to set itself apart from other beauty brands and stands out as a leader in the industry.Furthermore, Dove's commitment to promoting body positivity and self-love is not limited to just their TV commercials. The brand has also launched campaigns and initiatives such as the 'Dove Real Beauty Pledge,' which aims to challenge beauty stereotypes and celebrate real beauty in all its forms. With these efforts, Dove is not only selling a product, but also making a positive impact on society and empowering women to embrace their unique beauty.In conclusion, Dove's 'Los tiempos cambian' commercial is a powerful reminder of the brand's values and their commitment to promoting real beauty. By showcasing the evolution of beauty standards and celebrating diversity, Dove continues to inspire and empower women to love themselves just the way they are. So the next time you watch this commercial, remember that beauty is not one type, it's every type, and Dove is here to remind us of that.AgencyMindshare ... Media Agency
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