celebrity in the Nissan Rogue 2026 commercial

If you've been watching television this year, especially during big events like the Super Bowl, you might have done a double-take. Is that the charismatic chef from The Bear? And wait, is that an Oscar-winning actress behind the wheel of a Nissan?

You're not imagining things. For its 2026 campaign, Nissan has brought out the big guns, recruiting two major celebrities to showcase the all-new Nissan Rogue. But these aren't just simple endorsements. Each star brings their unique personality to the spots, highlighting different features of the popular SUV in a way that feels fresh, funny, and authentic.

Here is your complete guide to the celebrities in the 2026 Nissan Rogue commercials, what makes each ad special, and why Nissan chose these particular stars to tell their story.

1. The Super Bowl Star: Chef Matty Matheson

Commercial: Nissan Rogue | "Dip Seat" (ft. Matty Matheson)
Celebrity: Matty Matheson (Actor/Chef from The Bear)
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If there was a breakout star of the 2026 Super Bowl commercials, it might just be a guy in a floral shirt passionately explaining a car seat that holds sauce.

Who is Matty Matheson?

For the uninitiated, Matty Matheson is a force of nature. He's a renowned Canadian chef, restaurateur, and cookbook author, but to millions of TV fans, he's best known as Neil Fak on the hit FX series The Bear. His character—a lovable, slightly chaotic, and deeply loyal handyman—has made him a fan favorite. Off-screen, Matheson's real-life persona is just as energetic and authentic, making him the perfect bridge between the high-stakes world of a celebrated kitchen drama and the everyday joy of a family road trip.

The Commercial: A Viral Hit

The "Dip Seat" commercial is pure comedy gold. It doesn't focus on horsepower or torque. Instead, it solves a problem every family (and every sauce lover) has faced: the dreaded center console spill.

Matheson, with his signature deadpan intensity, presents a revolutionary new invention for the 2026 Nissan Rogue: the "Dip Seat." He passionately demonstrates how the front passenger seat can fold flat to create a sturdy table, perfect for holding fast food spreads, dipping sauces, and drinks during a tailgate or a parking lot picnic. The humor lies in Matheson treating this simple but brilliant feature with the gravity of a major culinary breakthrough.

Why This Commercial Works

This commercial is a masterclass in "humanized" marketing. Instead of rattling off a list of features, Nissan shows you a benefit in the most relatable way possible.

Authenticity: Matheson's background as a chef gives him credibility when talking about food. You believe he genuinely cares about the structural integrity of a sauce container. His passion feels real, not scripted.

Humor: It's genuinely funny. The ad doesn't take itself too seriously, which makes the brand feel more approachable and likeable. In a world of overly polished advertising, a little chaos and humor goes a long way.

Memorability: By associating a simple feature (fold-flat seats) with a hilarious and unexpected moment, Nissan ensures that viewers will remember the Rogue's versatility long after the commercial ends. Every time someone spills a drink in their car, they might just think of Matty Matheson.

Shareability: This is the kind of ad that people send to their friends. "You have to see this Nissan commercial with the guy from The Bear." This organic sharing multiplies the campaign's reach exponentially.

2. The Brand Ambassador: Brie Larson

Commercial: Nissan | "60 Years in 30 Seconds" (ft. Brie Larson)
Celebrity: Brie Larson (Oscar-winning Actress)
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While Matty Matheson brings the laughs, Brie Larson brings the legacy. As an official Nissan ambassador, the Oscar-winning actress takes viewers on a high-octane tour of the brand's history.

Who is Brie Larson?

Brie Larson is one of Hollywood's most accomplished and versatile actors. She won the Academy Award for Best Actress for her powerful performance in Room and has since become a global superstar as Captain Marvel in the Marvel Cinematic Universe. She brings a sense of intelligence, strength, and effortless cool to everything she does. Her role as ambassador signals that Nissan is a brand with a serious, forward-thinking vision.

Beyond her acting credentials, Larson is also a director, producer, and advocate for various social causes. This multifaceted career makes her a compelling spokesperson for a brand that wants to appeal to diverse, modern audiences who value substance as much as style.

The Commercial: A Legacy in Motion

"60 Years in 30 Seconds" is exactly what it sounds like: a fast-paced, visually stunning ride through six decades of Nissan innovation and iconic models. The commercial cleverly uses split screens and seamless transitions as Larson drives a series of new 2026 models, including the Rogue.

As she navigates through the years, the ad highlights legendary vehicles from Nissan's past, connecting them to the technology and design of the present. It's a celebration of heritage that positions the 2026 lineup as the latest chapter in a long story of engineering excellence.

Why This Commercial Works

Credibility: Brie Larson's star power lends immediate credibility and prestige to the campaign. She embodies confidence and success, qualities that Nissan wants associated with its brand. When she speaks about Nissan's legacy, viewers pay attention.

Storytelling: The commercial effectively tells a story in a very short time. It's not just a list of cars; it's a narrative of progress and evolution, with Larson as our charismatic guide. This narrative approach is far more engaging than a traditional feature dump.

Visual Appeal: The dynamic editing and Larson's engaging presence make for a visually captivating ad that rewards repeat viewing. Each time you watch, you might notice a new detail or a different classic car from Nissan's history.

Brand Alignment: Larson's image as a strong, accomplished woman aligns perfectly with Nissan's message of progress and innovation. She represents the future while respecting the past—exactly what Nissan wants to communicate about its vehicles.

3. The Standard-Bearer: The 2026 Nissan Rogue

Commercial: Nissan Rogue | "The New Standard" (Official 2026 Ad)
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While this specific spot focuses less on a celebrity face and more on the vehicle itself, it serves as the perfect anchor for the campaign. "The New Standard" is the official advertisement that showcases the advanced technological features and refined design of the 2026 Rogue.

What the Commercial Shows

The ad highlights the SUV's intelligent all-wheel drive, which automatically adjusts to road conditions for optimal traction and stability. It showcases the comprehensive suite of safety and driver-assistance technologies known as Nissan Safety Shield 360, including automatic emergency braking, blind spot warning, and rear cross-traffic alert.

Viewers also get a detailed look at the premium interior craftsmanship, with available leather-appointed seats, ambient lighting, and a panoramic moonroof. The commercial demonstrates the Rogue's generous cargo space and the intuitive infotainment system with its large touchscreen display.

Why This Commercial Is Important

This commercial provides the substance to complement the style of the celebrity spots.

Focus on Product: It puts the Rogue front and center, allowing its design and features to speak for themselves. After viewers have been entertained by Matheson and inspired by Larson, this ad gives them the practical information they need.

Informative: It clearly communicates the key selling points of the 2026 model to potential buyers who are ready for the details. For consumers in the research phase, this ad is invaluable.

Completes the Picture: Together with the Matheson and Larson ads, it forms a holistic campaign that is funny, prestigious, and informative. Each ad serves a different purpose, reaching consumers at different stages of the buying journey.

The Complete Campaign: A Multi-Faceted Approach

Nissan's 2026 strategy for the Rogue is a brilliant example of using celebrity in a targeted, effective way. They didn't just hire famous faces; they hired personalities that align perfectly with specific messages:

Celebrity/ElementRole in CampaignKey Message

Matty Matheson	The Relatable Everyman	The Rogue is versatile, practical, and fun for real life.
Brie Larson	The Iconic Ambassador	Nissan has a prestigious legacy and an exciting future.
The Rogue Itself	The Star of the Show	The 2026 model sets a new standard with its tech and capability.

Why This Approach Works

Targeted Messaging: Each commercial speaks to a different aspect of the Rogue's appeal. The Matheson spot highlights practicality and versatility. The Larson spot builds brand prestige. The "New Standard" spot delivers the technical details.

Emotional Range: The campaign runs the full gamut of emotions—from laughter to inspiration to informed confidence. This emotional variety keeps viewers engaged across multiple touchpoints.

Audience Reach: Different celebrities attract different demographics. Matheson brings in younger viewers and fans of The Bear. Larson appeals to a broader audience that includes moviegoers and those who appreciate prestige. Together, they maximize the campaign's reach.

Brand Consistency: Despite the different tones, all three commercials feel unmistakably Nissan. The production quality, the focus on innovation, and the celebration of the Rogue's features create a cohesive brand experience.

Beyond the Commercials: The 2026 Nissan Rogue

While the celebrities provide the entertainment, the vehicle itself delivers the substance that makes Nissan a trusted name in the competitive SUV market.

Design and Styling

The 2026 Rogue features a bold, confident exterior design with Nissan's signature V-motion grille, floating roof design, and available 19-inch alloy wheels. The aerodynamic profile not only looks sleek but contributes to improved fuel efficiency.

Inside, the cabin has been designed with premium materials and thoughtful details throughout. Available features include:

Zero Gravity seats for reduced driver fatigue on long journeys
Tri-zone automatic temperature control
Heated steering wheel and heated rear seats
Hands-free power liftgate

Performance and Capability

Under the hood, the Rogue delivers responsive performance with its efficient engine and advanced transmission. The available intelligent all-wheel drive system includes:

Hill start assist and hill descent control
Drive mode selector with Off-Road, Snow, and Eco modes
Real-time torque distribution for optimal traction

Technology and Safety

The 2026 Rogue comes equipped with Nissan's most advanced technology features:

12.3-inch digital dashboard display
9-inch touchscreen with navigation
Wireless Apple CarPlay and Android Auto
10.8-inch head-up display
ProPILOT Assist with Navi-link for semi-autonomous driving

The Nissan Safety Shield 360 suite includes:

Automatic emergency braking with pedestrian detection
Blind spot warning
Rear cross-traffic alert
Lane departure warning
High beam assist
Rear automatic braking

The Takeaway: Music as a Message (Correction: Star Power as the Message)

Nissan's 2026 campaign demonstrates a sophisticated understanding of celebrity marketing and its power to shape consumer perception. By selecting two distinct personalities and pairing them with a strong product-focused spot, they speak to different facets of the driver's personality while maintaining a cohesive brand identity.

The Complete Picture

Together, these three commercials and their accompanying celebrities create a complete picture of what the 2026 Nissan Rogue offers consumers:

For Families and Real-Life Adventurers: It's a versatile, practical vehicle that understands the chaos and joy of daily life. The Matheson spot speaks directly to parents who need a vehicle that can handle everything from soccer practice to fast-food runs.

For Those Who Appreciate Legacy and Prestige: It's a vehicle with a rich history and a bright future. The Larson commercial reminds us that Nissan has been innovating for decades and continues to push boundaries.

For Tech-Savvy Shoppers: It's a technologically advanced SUV that sets new standards for safety, connectivity, and capability. The "New Standard" ad delivers the information that informed buyers need.

The Invitation

So, the next time you see a Nissan Rogue commercial, pay attention to who's in it and what they're showing you. Whether it's Matty Matheson making you laugh with his "Dip Seat" invention or Brie Larson taking you on a journey through automotive history, these celebrities are inviting you to imagine yourself behind the wheel of the 2026 Rogue.

Click the links above to watch each commercial for yourself. Experience the humor, the prestige, and the innovation that make the 2026 Nissan Rogue a compelling choice in the crowded SUV market.

Conclusion: Star Power Done Right

Great celebrity marketing feels effortless, but it's actually the result of careful strategy and thoughtful execution. Nissan's 2026 campaign demonstrates how to use famous faces effectively: by matching them with messages that feel authentic to their personalities and by using them to highlight genuine product benefits.

Matty Matheson isn't just famous—he's the perfect person to demonstrate a feature designed for food lovers. Brie Larson isn't just an Oscar winner—she embodies the confidence and success that Nissan wants to project. And the Rogue itself isn't just another SUV—it's a vehicle with the features, technology, and capability to back up the star-powered promises.

Together, these elements create a campaign that entertains, informs, and inspires. Whether you're in the market for a new SUV or just enjoy great advertising, the 2026 Nissan Rogue commercials are worth your time.

👉 Watch all three commercials: