actress in the Mercedes-Benz EQE commercial

Mercedes-Benz has always understood that true luxury is about more than just materials and engineering—it's about presence, personality, and the stories we tell. For their 2026 EQE campaign, the German automaker has chosen a face and voice that embody these values perfectly.

If you've watched the new commercials for the all-electric EQE SUV and found yourself captivated by the elegance of the spokesperson, you're not alone. The woman guiding viewers through Mercedes-Benz's electric future is none other than the internationally acclaimed actress Lucy Liu.

Here is your complete guide to the stars and personalities appearing in the 2026 Mercedes-Benz EQE campaign, from Hollywood icon Lucy Liu to the knowledgeable presenters who dive deep into the vehicle's technology.

1. The Star: Lucy Liu as the New Voice of Mercedes-Benz

Video: 2026 Mercedes EQE SUV: What's New?
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The most significant revelation in the 2026 EQE campaign is the introduction of Lucy Liu as the new voice of the brand. This video, which details the updates for the new model year, explicitly mentions her role, confirming that one of Hollywood's most recognizable faces is now representing Mercedes-Benz.

Who is Lucy Liu?

Lucy Liu is an actress, artist, and producer who has built a remarkable career spanning three decades. She first captured global attention as the fierce and unforgettable Ling Woo in the hit television series Ally McBeal, a role that earned her an Emmy nomination and a Screen Actors Guild Award.

From there, she transitioned seamlessly to film, becoming a cornerstone of the Charlie's Angels franchise alongside Cameron Diaz and Drew Barrymore. Her role as Alex Munday showcased her ability to combine action heroism with genuine comedic timing, making her a favorite with audiences worldwide.

Liu has also demonstrated remarkable range in dramatic roles. She starred opposite Bill Murray in Sofia Coppola's critically acclaimed Lost in Translation and delivered a powerful performance as the unforgettable O-Ren Ishii in Quentin Tarantino's Kill Bill: Volume 1. Her portrayal of the cold, elegant Tokyo crime boss remains one of the most iconic moments in modern cinema.

Beyond acting, Liu is an accomplished visual artist whose work has been exhibited in galleries across the United States. She's also a director, having helmed episodes of television series including Elementary and Luke Cage.

Why Mercedes-Benz Chose Lucy Liu

The selection of Lucy Liu as the brand's voice reflects a sophisticated understanding of what modern luxury represents:

Elegance and Sophistication: Liu carries herself with a quiet confidence that perfectly mirrors the EQE's understated yet unmistakably premium presence. She doesn't need to shout to be noticed—neither does the vehicle.

Global Appeal: With her Chinese-American heritage and international stardom, Liu resonates with Mercedes-Benz's global customer base. She represents the brand's commitment to being both authentically German in its engineering and universally appealing in its design.

Artistic Credibility: Liu's work as a visual artist aligns beautifully with the design-focused messaging of the EQE campaign. She understands aesthetics at a deep level, and that understanding comes through in her presentation.

Timeless Quality: At 57, Liu represents a different kind of beauty standard—one based on experience, talent, and genuine presence rather than fleeting youth. This mirrors the EQE's positioning as an electric vehicle built to last, both in terms of quality and design relevance.

Her Role in the Campaign

In the "What's New?" video, Liu serves as more than just a narrator. She's the audience's guide to understanding the 2026 EQE SUV's advancements, explaining everything from the technological updates to the refined interior design. Her voice—calm, assured, and warm—creates an atmosphere of understated luxury that perfectly complements the vehicle's character.

2. The Main Attraction: The All-Electric EQE SUV

Video: The New All-Electric EQE SUV | Official Spot
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While Lucy Liu provides the voice, the vehicle itself is undoubtedly the star. This official spot showcases the EQE SUV's design philosophy and the "electric luxury experience" that Mercedes-Benz is promoting for 2026.

Exterior Design

The EQE SUV follows Mercedes-Benz's clear design language for electric vehicles: clean surfaces, reduced lines, and a focus on aerodynamics. Key exterior features include:

The Black Panel grille with integrated sensors and a central star
Flush door handles that extend automatically when approached
Aerodynamically optimized wheels that can add miles of range
The distinctive light signature with LED headlights connected by a light strip

Interior Luxury

Inside, the EQE SUV represents the pinnacle of Mercedes-Benz's interior design philosophy:

The MBUX Hyperscreen: A curved 56-inch screen spanning the entire dashboard (available on higher trims)
Ambient lighting with 64 colors that can be synchronized with driving modes
Sustainable materials: Many interior surfaces use recycled and renewable materials without compromising luxury
Exceptional space: Despite its sleek exterior, the EQE SUV offers generous room for passengers and cargo

The Electric Experience

The commercial emphasizes not just the vehicle's features but the experience of driving electric. The silence, the instant torque, the smooth acceleration—all are presented as aspects of a new kind of luxury that only electric vehicles can provide.

3. The Sedan: Aerodynamics and Performance

Video: Mercedes-Benz EQE | Sedán de Lujo
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For those who prefer a more traditional silhouette, the EQE sedan offers the same electric technology in a classic three-box design. This commercial focuses on two key aspects: aerodynamics and electric performance.

Aerodynamic Excellence

The EQE sedan achieves a remarkable drag coefficient of just 0.22 Cd, making it one of the most aerodynamic luxury vehicles on the market. This isn't just about numbers—every 0.01 reduction in drag translates to approximately 2.5 miles of additional range.

The commercial highlights how the sedan's shape has been meticulously refined in the wind tunnel, from the smooth underbody to the carefully shaped mirrors.

Electric Performance

With dual motors providing all-wheel drive, the EQE sedan delivers:

Up to 402 horsepower in the EQE 500 4MATIC
0-60 mph in approximately 4.5 seconds
An estimated range of up to 305 miles on the EPA cycle
DC fast charging capability from 10-80% in about 32 minutes

4. The Enthusiast's View: Yasmine and the AMG EQE SUV

Video: 10 Facts You Didn't Know about the Mercedes-AMG EQE SUV
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While Lucy Liu represents the brand at a high level, a different kind of presenter takes the wheel for the AMG performance variant. In this video, host Yasmine guides viewers through ten fascinating facts about the high-performance Mercedes-AMG EQE SUV.

Who is Yasmine?

Yasmine is a presenter and automotive specialist who brings genuine enthusiasm and technical knowledge to her videos. Unlike the polished, cinematic brand commercials, her presentation style is more direct and informative—perfect for viewers who want to understand the nuts and bolts of the vehicle.

What the Video Covers

Yasmine's video is packed with details that even dedicated Mercedes-Benz fans might not know:

1. AMG-Specific Electric Motors: The AMG EQE SUV uses specially wound motors with adapted stators and rotors for higher performance.

2. Sound Design: AMG has created a unique driving sound for the electric model, with speakers inside and outside the vehicle producing an evocative note that changes with drive mode.

3. AMG Track Pace: The vehicle includes a data logger system that records lap times, acceleration, and other performance metrics—perfect for track day enthusiasts.

4. Adaptive Air Suspension: The AMG-specific suspension can raise the vehicle for off-road use or lower it at high speeds for stability.

5. Ceramic Brakes: Available as an option, these provide fade-free stopping power even during intense driving.

6. Battery Technology: The AMG version uses the same 90.6 kWh battery as the standard EQE but with different thermal management for sustained performance.

7. Acceleration Modes: A Race Start function provides maximum acceleration, with the vehicle using all available power for short bursts.

8. Rear-Wheel Steering: The AMG EQE SUV can turn its rear wheels up to 10 degrees, dramatically improving maneuverability.

9. AMG-Specific Design Elements: From the grille pattern to the wheels and badges, the AMG version has unique styling cues.

10. Charging Speed: Despite its performance focus, the AMG EQE SUV still charges at up to 170 kW, adding significant range in minutes.

Why This Video Matters

For serious buyers, this level of detail is invaluable. Yasmine's presentation style is approachable yet knowledgeable, making complex technical information accessible to everyone.

The Bigger Picture: Mercedes-Benz's 2026 Strategy

Looking at these four videos together reveals a sophisticated, multi-layered marketing approach.

Tiered Engagement

VideoPresenterPurpose

Official EQE SUV Spot	Cinematic (no presenter)	Brand building, emotional appeal
EQE Sedan Commercial	Cinematic (no presenter)	Highlight specific model attributes
What's New? (EQE SUV)	Lucy Liu	Establish brand voice, introduce updates
AMG Facts	Yasmine	Technical depth, enthusiast engagement

The Lucy Liu Factor

Liu's role as the brand's voice is particularly significant. She represents:

Continuity: A stable, recognizable presence across multiple campaigns
Prestige: Her Oscar-nominated career lends credibility
Accessibility: Despite her fame, Liu projects warmth and approachability
Values: Her work as an artist and activist aligns with Mercedes-Benz's emphasis on design and sustainability

From Inspiration to Information

The campaign structure guides viewers through a natural journey:

Inspiration: The cinematic spots create desire and emotional connection

Introduction: Lucy Liu welcomes viewers and explains what's new

Information: Yasmine and similar content providers deliver the technical details that serious buyers need

This tiered approach ensures that whether you're a casual viewer or a committed buyer, there's content designed specifically for you.

The 2026 Mercedes-Benz EQE: What You Need to Know

Behind the celebrities and the cinematic production values is a vehicle that represents Mercedes-Benz's electric future.

Model Lineup

The EQE is available in multiple configurations:

EQE SUV 350+

Rear-wheel drive
288 horsepower
Estimated range: 280 miles

EQE SUV 500 4MATIC

All-wheel drive
402 horsepower
Estimated range: 270 miles

Mercedes-AMG EQE SUV

All-wheel drive
Up to 677 horsepower with Race Start
0-60 in 3.4 seconds
Estimated range: 235 miles

Charging and Range

All EQE models feature:

DC fast charging up to 170 kW
10-80% charge in approximately 32 minutes
AC charging at up to 9.6 kW (11 kW optional)
Intelligent route planning that incorporates charging stops

Technology Highlights

MBUX Hyperscreen available on Premium trims
Wireless Apple CarPlay and Android Auto
Burmester 3D surround sound system available
ENERGIZING comfort with programs that coordinate music, lighting, and climate
Drive Pilot (where approved) for Level 3 hands-free driving

The Takeaway: A Campaign Built on Authentic Star Power

Mercedes-Benz's 2026 EQE campaign demonstrates a sophisticated understanding of how to use celebrity effectively. By choosing Lucy Liu as the brand's voice, they've selected someone whose genuine elegance and artistic credibility align perfectly with the vehicle's positioning.

The campaign doesn't rely on Liu alone, however. The cinematic spots create desire. The detailed videos with presenters like Yasmine satisfy curiosity. Together, they form a complete picture of what the EQE offers.

Whether you're drawn in by Lucy Liu's warmth, captivated by the cinematic beauty of the official spots, or hungry for the technical details that Yasmine provides, there's something in this campaign for you. And that's exactly how modern marketing should work.