Christian Dior Commercial Unraveling the techniques of Kim Jones’s Fall 2024 Spot

VIDEO Christian Dior Unraveling the techniques of Kim Jones’s Fall 2024 TV commercial 2024 • Unraveling the techniques of Kim Jones’s Fall 2024 collection Join an enlightening conversation on all things inspiring the embroideries for Kim Jones’s Fall 2024 collection. Explore the depths of archival treasures and the mastery of traditional couture techniques that fuel the dedicated creativity—from meticulous stitching to the knots that embellish pieces throughout the range, crafting a masterpiece for the modern moment. Discover more: https://www.dior.com/en_int/fashion/m... #DiorMenFall #DiorSavoirFaire 0:02 For the Fall 24, 0:03 Kim was very keen to keep alive 0:05 the continuation of traditional couture techniques, 0:08 so we looked at some archival references, 0:11 the first being “Pépite” from 1952. 0:15 The “Pépite” dress from the “Profilée” line 0:17 is particularly interesting for embroidery. 0:20 Monsieur Dior refers to it in the press release: 0:23 “A very special relief, different kinds of embroidery, 0:26 including couture braids”. 0:27 Here you go, 0:28 it’s an embroidery that’s done vertically, 0:30 to give a slightly elongated effect. 0:31 There are these little curved sequins 0:34 with these little spheres of transparent glass. 0:37 There's a very light, airy feel to it. 0:40 We developed the Lunéville’s crochet technique 0:44 to make all the sequins in a river, 0:46 with the faceted balls structuring the stripe, 0:50 and then, inside, there are bullion stitches. 0:53 A thread is passed through, 0:55 forming a sort of bridge, and is then completely encircled 1:00 and covered with Lurex thread for added shine. 1:05 This embroidery on a very delicate organza base 1:09 in this deep V-shaped shirt, 1:12 with these tiny little, quite delicate knots. 1:16 And the knots are a theme 1:17 that we see running through the collection. 1:20 We also have another embroidery, 1:22 which is from a dress called “Jazz”, 1:24 and that's much more textural. 1:26 “Jazz” from the Spring-Summer 1958 collection 1:28 by Yves Saint Laurent for Christian Dior, 1:29 is embroidered on silk tulle. 1:31 This embroidery features two techniques: 1:33 misty sequins and laminated metallic threads put together. 1:37 The misty sequin technique hides the sequins 1:42 under metallic threads called laminette. 1:45 This technique dates back to the Middle Ages. 1:47 It was invented in Burgundy in the 14th century. 1:50 We worked with two colors. 1:52 The first is gray with silver, 1:55 and a kind of curly stitch embroidery, 1:57 which is a Turkish carpet stitch 2:00 that we don't cut to keep the fur effect, 2:03 which is then highlighted with small sequins. 2:08 On the other piece, 2:09 we worked the curly stitch embroidery in black, 2:11 with brown tulle on top. 2:14 Layers of tulle create subtle shine, 2:18 a little like a trompe-l'oeil. 2:20 This embroidery is this idea of soft blossom 2:24 growing around the body, 2:27 and then a layer of tulle sitting over the top, 2:29 almost protecting these flowers.

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