Christian Dior Commercial Sauvage Eau Forte - An Olfactory Conversation Spot

VIDEO Christian Dior Sauvage Eau Forte - An Olfactory Conversation TV commercial 2024 • Sauvage Eau Forte - An Olfactory Conversation with Francis Kurkdjian “To convey the power of water, I reinvented the signature freshness of Sauvage by moving away from the traditional citrusy notes of lemon and bergamot to capitalize on the vibrant freshness of cool spices.” - Francis Kurkdjian, Dior Perfume Creative Director. #DiorBeauty #DiorParfums #DiorSauvage #PoweredByWater 0:00 When you take on a monument of perfumery, 0:02 there’s always some mystery that remains. 0:05 You can’t reinterpret 0:06 an icon without trying to confront it. 0:09 In my approach to this reinterpretation of Sauvage, 0:11 the aim was to have this extreme freshness on the one side 0:14 and then gradually shift into 0:17 a musky sensuality at the base. 0:19 I used lavender that was almost “bleached”. 0:23 I was looking for an accord 0:25 of what I call "cold spices" 0:26 such as cardamom, star anise, 0:28 and pepper, which allowed me to get past 0:31 the vibration of the lavender 0:32 and have a halo of freshness from the start. 0:36 The base became 0:37 a musky wood accord, a bit like the idea 0:39 of driftwood. 0:41 The characteristic of working with a water base 0:44 is that the water fills the spices with a kind of vitality, 0:50 it's as if all of a sudden, the raw materials 0:52 come to life, 0:53 and the water helps to give them more breath. 0:57 Water intensifies and prolongs the freshness.

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