Bvlgari Commercial 30 years of collaboration Bvlgari and Jacques | Perfume spot commercial 2024
VIDEO Bvlgari 30 years of collaboration Bvlgari and Jacques | Perfume TV commercial 2024 • 30 years of collaboration Bvlgari and Jacques | Bvlgari Perfume
Bvlgari celebrates its 30-year creative partnership with French perfumer Jacques Cavallier, which has resulted in iconic fragrances such as Bvlgari Pour Homme, as well as olfactory jewels from our High Perfumery collection, Le Gemme, and most recently, the Bvlgari Allegra collection. The Maison’s philosophy of forming long-term partnerships, and its ultra-premium positioning are both reflected in this unique and long-standing collaboration. #Bvlgari #BvlgariPerfumes
0:03 I remember perfectly well our first meeting with Bvlgari.
0:07 It was in Geneva, it was in 1994.
0:10 It was the beginning of a love affair.
0:13 The briefing for this first appointment was Pour Homme,
0:17 the first masculine fragrance for the brand.
0:19 When I was creating Pour Homme,
0:22 I told myself that what I was doing was important.
0:26 I was very young at that time.
0:28 It made me very responsible and free to create exactly what I wanted.
0:35 Bvlgari Pour Homme is now iconic, very modern, still successful,
0:40 making this fragrance a turning point for men's perfumes.
0:47 There is a way of creating perfumes for Bvlgari.
0:51 First, it's how to translate the Italian way of life,
0:55 the Italianity.
0:56 What is the Italianity? It's sophistication, it's joy,
1:00 creativity without any limits.
1:04 There is a style in Bvlgari perfumes, that means being very creative,
1:09 not banal, blending materials because they are beautiful,
1:13 creating strong emotions with our perfumes.
1:18 Once you have discovered the Bvlgari world, you are addicted.
1:22 I am.
1:23 I am still amazed year after year to see how creative
1:28 are the concepts for perfumes.
1:32 This creativity is an endless source of inspiration.
- advertisement spot 2024
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