Bershka Commercial Resortecs 2025 Spot

VIDEO bershka Resortecs TV commercial 2022 • Bershka teams up with Resortecs, a startup that has created a tecnhnology to make recycling easier Resortecs – REcycling, SORting, TEChnologieS – is an award-winning start-up that develops technology to empower smart, industrial-scale textile disassembly and recycling. Founded in 2017 by Cédric Vanhoeck and Vanessa Counaert, Resortecs drives circularity in the textile industry with innovative heat-dissolvable stitching threads and thermal disassembly systems that make recycling easy. All without sacrificing the creativity, design, and quality of clothing. Garments are difficult to recycle because they are difficult to disassemble. Resortecs' globally patented solution consists of two steps: Smart Stitch™: garments designed for disassembly by simply changing the thread The heat-dissolvable threads melt at high temperatures (150-200°C), making the seams disappear automatically. Smart Disassembly™: patented thermal systems to dismantle garments 5x faster, with industrial ovens processing up to 10 tons of textiles per day. No risk of damaging the fabric thanks to low-oxygen chamber. The project is the brainchild of the group's Sustainability Innovation Hub This project is developed at the Sustainability Innovation Hub, INDITEX open innovation platform through which we work with start-ups, academic institutions and tech centres to promote and scale up innovative initiatives for new materials, technologies and processes that reduce the environmental footprint of fashion products and help move the industry towards sustainable and circular solutions.

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