Where was the Samsung Galaxy “Flip Your World” commercial filmed?

Samsung's Galaxy "Flip Your World" campaign is a global celebration of style, innovation, and the freedom that comes with a phone that folds. But to truly capture that feeling of a world being flipped, unfolded, and reimagined, the company needed more than just a sterile studio set or generic CGI backgrounds. They needed real locations—iconic, vibrant, and wonderfully diverse places that would visually communicate the universal appeal of their foldable devices to a global audience.

From the neon-lit, futuristic streets of Seoul to the historic charm of Italian alpine towns, from the bustling energy of Southeast Asian megacities to the timeless elegance of London's West End, the "Flip Your World" campaign takes viewers on a breathtaking cinematic journey across three continents. This guide explores the incredible locations where these commercials were filmed, revealing the cities that provided the stunning backdrop for Samsung's ambitious vision of a foldable future.

The Global Stage: "Unfold Your World" (Official Film)Locations: Seoul (Gangnam District) and New York City
Watch the film here: 

The flagship film for the Galaxy foldable series is titled "Unfold Your World," and its carefully chosen locations represent the pinnacle of global urban energy and cultural influence. Samsung chose two of the most dynamic, instantly recognizable cities on the planet: Seoul, South Korea, and New York City, USA.

In Seoul, the commercial focuses its lens on the iconic Gangnam District. This isn't just any part of Seoul; Gangnam is the beating heart of modern Korean culture, globally renowned for its sleek, towering skyscrapers, high-end luxury shopping, and the relentless, infectious energy of a city that truly never sleeps. Filming here powerfully connects Samsung's cutting-edge technology directly to its homeland, showcasing how the Galaxy foldable fits seamlessly into the fast-paced, trend-setting lifestyle of contemporary Seoul. The neon lights reflecting off glass facades, the bustling crowds of stylishly dressed pedestrians, and the futuristic architecture of Gangnam provide a rich visual language that says, without words: this phone is for those who live at the very center of culture.

Juxtaposed brilliantly with Seoul is the timeless, unmistakable energy of New York City. The commercial likely features iconic NYC backdrops—perhaps the brilliant lights of Times Square, the organic curves and industrial history of the High Line park, or the dramatic urban canyons of Midtown Manhattan. New York represents global aspiration, diversity, and the ultimate melting pot of ideas and creativity. By setting scenes in both Gangnam and New York, Samsung visually communicates a powerful message: the foldable experience is not limited by geography or culture. Whether you're navigating the trendy streets of Seoul or the bustling avenues of Manhattan, the Galaxy Flip is your trusted companion for unfolding new possibilities every single day.

The Urban Playground: Galaxy x BTS "Unfold Your World" (Metro Version)Location: Subway station in Seoul, South Korea
Watch the video here: 

When you combine Samsung's most innovative technology with BTS, the world's biggest and most beloved boy band, you need a location that feels both undeniably iconic and intimately connected to Korean culture. For their highly anticipated collaboration video, Samsung and BTS chose a quintessentially urban, deeply relatable location: a subway station in Seoul, South Korea.

The Seoul Metro is far more than just a public transportation system; it's a living, breathing, essential part of the city's daily identity. It's where millions of Koreans and international visitors begin and end their daily journeys, where countless stories unfold amidst the constant flow of humanity. By filming BTS interacting naturally with the Galaxy phone in this dynamic setting, Samsung grounds the futuristic technology in the everyday reality of Korean life.

The subway station setting also provides a perfect, almost poetic visual metaphor. Just as the subway efficiently connects different parts of the sprawling city, the Galaxy foldable seamlessly connects different parts of your multifaceted life—work, play, creativity, communication, entertainment. The raw energy of the station, with its constant movement and its distinct, recognizable visual aesthetic, creates a dynamic and authentic backdrop for BTS's signature charisma and energy. It's a powerful celebration of Korean culture, Korean technological innovation, and Korean global talent, all coming together in one unforgettable, authentically local location.

The Winter Wonderland: "Join the Flip Side" (Milano Cortina 2026)Locations: Milan and Cortina d'Ampezzo, Italy
Watch the commercial here: 

For the campaign strategically tied to the 2026 Winter Olympics, Samsung needed locations that could capture the global excitement of elite sport and the breathtaking, almost spiritual beauty of winter. They found the perfect, cinematic settings in Milan and Cortina d'Ampezzo, Italy, the official host cities for the 2026 Winter Games.

Milan represents the sleek, modern, undeniably fashionable face of Italy. As a global capital of design, architecture, and style, Milan is the perfect urban backdrop for showcasing the Galaxy Flip as a sophisticated fashion accessory as much as a piece of cutting-edge technology. The city's elegant architecture, stylish streets, and sophisticated energy provide a perfect counterpoint to the raw, untamed natural beauty of the nearby mountains.

Cortina d'Ampezzo is the sparkling heart of the Dolomites, a breathtaking UNESCO World Heritage site and one of the world's most prestigious and glamorous ski resorts. The alpine landscapes here are nothing short of spectacular and otherworldly—snow-capped peaks reaching for the sky, pristine valleys covered in fresh powder, and the kind of dramatic, sweeping scenery that makes you instinctively want to capture every single moment. Filming here allows Samsung to powerfully demonstrate the durability and reliable performance of the foldable in extreme winter conditions, while also associating the brand with the international prestige and excitement of the Olympic Games.

The stunning visual contrast between Milan's urban sophistication and Cortina's natural grandeur creates a compelling visual story of versatility. The Galaxy Flip is shown to be equally at home in a chic Milanese café as it is on a snowy, windswept Cortina mountainside.

The City Takeover: "Flip Your World" (City Takeover)

Locations: Bangkok (Siam Square) and London (Piccadilly Circus)

Finally, Samsung's ambitious "City Takeover" campaign brings the foldable experience to life on the biggest screens in two of the world's most vibrant and iconic cities. This commercial focuses not on traditional narrative scenes, but on spectacular, larger-than-life 3D animations displayed on famous giant screens.

In Bangkok, the location is the legendary Siam Square, the absolute beating heart of the city's shopping, entertainment, and youth culture district. Siam Square is a hub of energy, fashion, and digital life, making it the perfect, high-traffic location for a high-tech public takeover. The massive screens here become dynamic canvases for Samsung's creative 3D animations, drawing crowds and creating a shared, memorable moment of technological wonder.

In London, the location is the world-famous Piccadilly Circus. With its cascading, iconic digital billboards and its position at the very center of London's West End theatre district, Piccadilly Circus is one of the most famous and recognizable advertising locations on the entire planet. By projecting their spectacular "Flip Your World" animations onto these legendary screens, Samsung places their foldable phones at the very center of global pop culture and commerce.

These city takeovers are all about scale, spectacle, and shared experience. They transform busy public spaces into immersive brand experiences, inviting everyone in Bangkok and London to literally see the world flipped in a new, exciting way.

Why Locations Matter in the "Flip Your World" Campaign

Samsung's careful, strategic choice of filming locations for their "Flip Your World" campaign reveals a sophisticated, multi-layered global marketing strategy:

1. Global Ambition: By filming in Seoul, New York, Milan, Cortina, Bangkok, and London, Samsung visually and powerfully asserts that the Galaxy foldable is a product designed for the entire world, not just one market or culture.

2. Cultural Authenticity: Each location is chosen for its genuine, undeniable cultural significance. Gangnam represents modern, trendsetting Korea. Piccadilly Circus represents global pop culture. Cortina represents Olympic prestige and natural beauty. This authenticity makes the commercials feel real, grounded, and connected to the places they depict.

3. Visual Diversity: The locations offer a feast of stunning visual styles—from neon-lit city streets to snowy alpine peaks, from sleek urban plazas to historic subway stations. This diversity keeps the campaign visually exciting and powerfully demonstrates the versatility of the product in any environment.

4. Emotional Resonance: Each location carries its own unique emotional weight. New York feels ambitious and aspirational. Seoul feels energetic and futuristic. Cortina feels majestic and serene. Bangkok feels vibrant and alive. London feels historic and grand. These powerful emotions attach themselves to the product, making the Galaxy Flip feel like a key to unlocking these incredible feelings and experiences.

The Bottom Line

The next time you watch a Samsung Galaxy "Flip Your World" commercial, pay close attention to the backgrounds. Those aren't generic, forgettable cityscapes; they are carefully chosen, iconic locations with their own rich stories to tell.

From the Gangnam District of Seoul to the snowy peaks of Cortina d'Ampezzo, from the bustling subway stations of the Korean capital to the giant, dazzling screens of Piccadilly Circus, Samsung has taken viewers on an unforgettable global journey. These locations do far more than just look beautiful; they powerfully tell us that the Galaxy foldable is a trusted companion for wherever life takes us—whether that's a bustling metropolis, a serene mountain adventure, or simply the daily commute home.

The world is vast, wonderfully diverse, and waiting to be explored. With the Galaxy Flip, Samsung confidently suggests, you're finally ready to unfold it all.

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