VIDEO Armani 20 years of beauty as seen by Linda Cantello, Giorgio Armani international makeup artist TV commercial 2020 • #ArmaniBeauty #ArmaniBeauty20Years This year, Giorgio Armani celebrates 20 years of beauty. “I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality, but to reveal it.” - Giorgio Armani 00:03 When Giorgio Armani Cosmetics was launched, 00:05 20 years ago, 00:06 it was an industry game changer. 00:08 Simply because it gave women 00:10 what they had been looking for. 00:12 Following Mr Armani’s unique vision 00:13 of a customer-centric line, 00:15 where simplicity, 00:16 efficiency, 00:17 breakthrough technology were the keys, 00:19 a makeup line was created 00:21 which swiftly had a dedicated cult following. 00:24 Under Mr Armani's watchful eye, 00:26 the backstage became a testing ground for new products & ideas. 00:29 Armani Fashion Show makeup always has the customer in mind. 00:34 Lip Maestro was the first product born backstage. 00:36 The genesis of the Color Lab. 00:38 Thinking out of the box 00:40 and never benchmarking, 00:41 became an Armani mantra. 00:43 The power of Armani, 00:45 is Armani.- advertisement spot 2020
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