VIDEO Apple Holiday — How I Create Stories with Color on MacBook Pro TV commercial 2018 • "Once I've identified the emotions, I start testing colors to see what works best." Here’s how Deborah Cruchon created stories with color using her MacBook Pro. 00:00 ♪ "Timeless Love (Instrumental)" by Joonie ♪ 00:02 ♪ 00:02 My name is Debora Cruchon. 00:03 ♪ 00:03 My name is Debora Cruchon. 00:04 ♪ 00:04 I'm a color artist and I use color to tell stories. 00:07 ♪ 00:09 ♪ 00:09 The relationship with color and emotion 00:11 ♪ 00:11 is super important. 00:12 ♪ 00:12 And it's part of my job to 00:14 ♪ 00:14 bring out the right emotion 00:16 ♪ 00:16 through the colors that I choose. 00:18 ♪ 00:19 ♪ 00:19 So, for example, if you use red, 00:21 ♪ 00:21 it's going to be more about anger. 00:22 ♪ 00:22 If you use blue, 00:23 ♪ 00:23 it's going to be more something peaceful, 00:25 ♪ 00:25 and pink, might be more about something romantic, 00:29 ♪ 00:29 about love. 00:30 ♪ 00:31 ♪ 00:31 So, I read the script and I break it down into scenes 00:35 ♪ 00:35 where I would pick the emotions that the character, 00:38 ♪ 00:38 and the audience has to feel. 00:40 ♪ 00:40 Once I have identified the emotions, 00:42 ♪ 00:42 I start testing colors to see what works best. 00:46 ♪ 00:46 The colors on the MacBook screen are really vibrant 00:49 ♪ 00:49 and I can really push it 00:51 ♪ 00:51 as far as I want. 00:52 ♪ 00:52 Once I feel like I got the right emotions across, 00:55 ♪ 00:55 that's when I know the color script is done. 00:58 ♪ - advertisement spot 2018
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