Apple Commercial Holiday — How I Create Music on iMac and iPhone ft. Billie Eilish spot commercial 2024

VIDEO Apple Holiday — How I Create Music on iMac and iPhone ft. Billie Eilish TV commercial 2018 • "I think having fun in a program is how you get better.” Here’s how Billie Eilish and Finneas O'Connell created music using an iMac and iPhone for “Share Your Gifts.” 00:00 ♪ "come out and play" by Billie Elish ♪ 00:02 ♪ 00:02 I'm Billie Eilish. 00:03 ♪ 00:03 I'm Finneas. 00:04 ♪ 00:04 And this is how we create a song from scratch. 00:07 ♪ 00:07 Music is emotion. 00:09 ♪ 00:09 I feel like, every song, 00:10 ♪ 00:10 I know, sounds like an emotion I've felt. 00:14 ♪ 00:15 ♪ 00:15 It's like how could I make a song that 00:17 ♪ 00:17 sounds like the way that this light looks. 00:20 ♪ 00:20 I think that's really weird to think about, 00:22 ♪ 00:22 but it's more interesting for me that way. 00:25 ♪ "Wake up" ♪ 00:27 ♪ 00:27 Like, it doesn't have to rhyme; 00:28 ♪ 00:28 it doesn't have to make sense; 00:29 ♪ 00:29 ['cause] it's just words. 00:30 ♪ 00:30 Sometimes I need to create something out of it. 00:33 ♪ 00:34 ♪ 00:34 Once we understand the narrative, 00:36 ♪ 00:36 [that] we can flesh out a song behind it. 00:38 ♪ 00:38 First guitar, then vocals, 00:40 ♪ 00:40 then that 808 sort of... 00:42 ♪ 00:44 ♪ 00:44 Logic is really easy to have fun in 00:47 ♪ 00:47 and I think having fun in a program is 00:49 ♪ 00:49 how you get better. 00:50 ♪ 00:51 ♪ 00:51 I think you have to force yourself sometimes. 00:53 ♪ 00:53 just put it out there, 00:54 ♪ 00:54 and if it flops, it flops. 00:55 ♪ 00:55 But who cares? 00:57 ♪ 00:57 At least you're doing what you want to be doing. 00:58 ♪ - advertisement spot 2018